Detroit Bureau on Twitter

Posts Tagged ‘Nissan’s Star Wars promotional tie-up’

Nissan Rolls Out Seven Star Wars-Themed Vehicles at L.A. Auto Show

Use the Force, Nissan.

by on Nov.30, 2017

Nissan continues unveiling new Star Wars-themed vehicles, including the Titan ATM-6 at the LA Auto Show.

Nissan is clearly hoping the Force is with it. The Japanese automaker launched a tie-up with that galactic powerhouse, the Star Wars empire, last year, going so far as to build a full-size Tie Fighter for use at several of its auto show stands. Now, it’s upping the ante.

For the 2017 Los Angeles Auto Show Nissan has created a full seven custom vehicles based on Star Wars lore, including one revealed to a crowd of journalists Thursday morning that blends a heavy duty laser cannon with one of its Titan pickups.

Product News!

There’s a new series of television and Internet commercials that show Nissan owners fantasizing about dodging dogfights and Storm Troopers. And beloved ‘droid characters like R2D2 and BB8 are helping sell Nissan products through the use of a new augmented reality system being installed at Nissan’s U.S. showrooms. (more…)