Two of the top Japanese automakers have been trading punches in recent days and, in the process, warning of potential problems to come, especially if the U.S. automotive market continues to slow down.
Sales took an unexpected dip in March after five years of generally steady growth coming out of the Great Recession. That has led a number of industry observers to worry that manufacturers might make some risky moves to shore up their sales and market share.
“As we see the industry flatten, nobody is flattening production volumes,” said Honda of America Executive Vice President John Mendel. As a result, he warned, “You’ll see some bloody battles out there.” (more…)