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Posts Tagged ‘Nissan-Renault third-largest automaker’

Nissan Needs More US Capacity, New Factory Could be in the Works

Slow March sales not like to trigger rebate war, says CEO Ghosn, who expects makers to accelerate use of new safety technology.

by on Apr.02, 2015

Carlos Ghosn said in New York today that strong U.S. sales present Nissan with a capacity problem and the maker may need a new plant.

March brought disappointing car sales for most manufacturers, but the recovery of the U.S. market hasn’t topped out, said Carlos Ghosn, CEO of the Renault-Nissan Alliance, during a NY Auto Show media roundtable. In fact, the market is strong enough to keep the Nissan brand on track to hitting a targeted 10% market share, Ghosn said.

That goal actually poses a problem for the Japanese maker, making it increasingly difficult to roll out enough vehicles from its network of North American assembly plants.

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“Without a doubt,” said Ghosn, “we are going to need more capacity in North America.” The question is whether that will come from a new assembly plant or by finding ways to boost capacity at existing facilities, such as the core factory in Smyrna, Tennessee. (more…)

Ghosn Aims to Make Renault-Nissan Alliance World’s Third-Largest Automaker

Exec sees opportunity in uncertainty.

by on Mar.04, 2015

Nissan-Renault's Carlos Ghosn said he expects his company to be the third-largest automaker in the world by 2018: supplanting GM.

No one ever accused Carlos Ghosn of lacking ambition. Ever since signing up as CEO of Nissan, and then adding its alliance partner Renault to his responsibilities, the Brazilian-born executive has been driving relentlessly to boost sales, share and profits.

And in a series of appearances at this year’s Geneva Motor Show, Ghosn laid out his most ambitious target yet. Currently fourth in the global market, he proclaimed the Renault-Nissan Alliance will become the world’s third-largest automotive group by 2018. That should have General Motors looking anxiously over its corporate shoulder, even as Toyota and Volkswagen AG fight it out for the top sales spot.

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At a roundtable appearance late during the first day of Geneva media previews, Ghosn admitted there are plenty of hurdles for both the auto industry and for Renault-Nissan itself. The European recovery has begun, albeit slowly, in part due to the drag of the slumping Russian market. But even there, Ghosn sees an upside, the “opportunity to gain marketshare” because of the Alliance’s strong manufacturing base in the heart of the former Soviet Union. (more…)