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Nissan Outlines Big Boost in Production in the Americas

Increased exports critical part of plan.

by on Aug.26, 2013

Nissan recently expanded capacity at its Canton, Miss. plant to handle the latest-generation Altima sedan.

With expanded operations in the U.S., and new plants in both Brazil and Mexico on tap, Nissan is projecting a big jump in production capacity in the Americas.

While the maker is targeting significant sales growth in North, South and Central America, increased exports are a major factor in the maker’s production push – which will see it boost capacity to more than 2 million in the Americas by the end of 2014, it says.

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The second-largest Japanese automaker is in the midst of a $5 billion investment program that includes its two assembly plants in the U.S., as well as new operations in Latin America. In all, it expects this “response to strong growth opportunities” to generate, according to a corporate statement, “more than 10,000 jobs across the region, with much of that hiring complete or underway.”


Nissan Planning to Expand North American Capacity

Another U.S. plant a possibility; maker may also add Infiniti production.

by on Jun.29, 2011

With the Juke and a number of other new products coming to the U.S., Nissan needs to expand North American production capacity.

This story has been updated to include details on Nissan’s individual U.S. and Mexican plants and more on its plans for Infiniti.

Anticipating significant growth in both North and South America Nissan is working up plans that will call for the expansion of its current production base in the U.S. and Mexico, a senior official confirms, hinting that the maker may also resume production of Infiniti models in North America.

Nissan earlier this week unveiled a new 6-year plan, dubbed Power 88, that projects a 50% increase in global sales, with much of that expected to come from China, India and other emerging markets, but the U.S. and other parts of the Americas are central to what global marketing chief Simon Sproule acknowledges is an “aggressive” plan.

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“What’s clear is if we look at our aspirations for growth in the U.S. and the role the (two Nissan) Mexican plants play for our growth in North and South America we’re going to have to have more capacity,” said Sproule, who was interviewed during a segment hosted on Detroit NPR affiliate WDET-FM.