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Reuter Named Nissan’s VP Of Corporate Communications

39-year-old veteran will cover all of the Americas.

by on Dec.02, 2010

New Nissan Americas PR Veep David Reuter.

After shaking up its global PR line-up, Nissan is now realigning communications activities in the U.S., with 39-year-old David Reuter being named the new vice president of communications.

Reuter, who joined the Japanese maker earlier this year, will manage a PR network extending from the frozen Canadian North to the Argentine tip of South America.

“We are pleased to welcome David Reuter to his new role leading the Communications function across Nissan Americas,” said Carlos Tavares, chairman, Nissan Americas. “As Nissan continues to grow throughout the Americas David will play a critical role in strengthening our Communications capabilities and implementing an improved level of process, alignment and capability across the region.”

The appointment of Reuter follows news, earlier this autumn, that Simon Sproule would be returning to Nissan as its global communications chief, and taking on significant marketing duties, as well.  Sproule had briefly left Nissan’s Japanese headquarters for a stint with Microsoft.  He made a quick return to the auto industry, handling communications duties for the Renault-Nissan alliance, before regaining his post in Japan.

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Reuter, who will report to Sproule, has also had extensive overseas experience.  After beginning his career, in Detroit, as a PR agency representative for Michelin, he joined Ford, in 1994.  With the U.S. maker, Reuter served assignments in both Tokyo and in Cologne, Germany.


Sproule Returns to Nissan – And Adds Brand, Marketing Roles

Continued shake-up in senior PR management.

by on Sep.22, 2010

Simon Sproule returns to Japan as Global Marketing Communications chief for Nissan.

It’s back to Tokyo for Simon Sproule, the former chief of global public relations for Nissan Motor Co. who left the automaker, in early 2009, for a brief stint in the high-tech world.

The return of Sproule, who will also take on key marketing duties with his once-and-future employer, is the latest shake-up of Nissan’s global PR management.  Though he has yet to be given the formal title, Bentley’s former chief flak, David Reuter has become the de facto head of Nissan’s public relations operations in the States.

The 41-year-old Sproule has had a momentous career path, over the last decade.  Starting out as a low-level manager in the Ford organization, he rose to become the PR head of that maker’s Jaguar subsidiary – then jumped to Nissan.  His tenure at the Asian maker’s former U.S. headquarters in Los Angeles didn’t last long, however.

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Barely a year after joining Nissan, Sproule was recruited by hard-charging CEO Carlos Ghosn to take on global PR duties in Tokyo.