After shaking up its global PR line-up, Nissan is now realigning communications activities in the U.S., with 39-year-old David Reuter being named the new vice president of communications.
Reuter, who joined the Japanese maker earlier this year, will manage a PR network extending from the frozen Canadian North to the Argentine tip of South America.
“We are pleased to welcome David Reuter to his new role leading the Communications function across Nissan Americas,” said Carlos Tavares, chairman, Nissan Americas. “As Nissan continues to grow throughout the Americas David will play a critical role in strengthening our Communications capabilities and implementing an improved level of process, alignment and capability across the region.”
The appointment of Reuter follows news, earlier this autumn, that Simon Sproule would be returning to Nissan as its global communications chief, and taking on significant marketing duties, as well. Sproule had briefly left Nissan’s Japanese headquarters for a stint with Microsoft. He made a quick return to the auto industry, handling communications duties for the Renault-Nissan alliance, before regaining his post in Japan.
Reuter, who will report to Sproule, has also had extensive overseas experience. After beginning his career, in Detroit, as a PR agency representative for Michelin, he joined Ford, in 1994. With the U.S. maker, Reuter served assignments in both Tokyo and in Cologne, Germany.