In an unusual move, Nissan launched its all-new Titan pickup line with the XD, or medium-duty model, last December. Now it’s ready to go after the heart of the truck market with the half-ton model.
The Japanese maker revealed some of the details of the standard-edition Titan in Chicago, just in time for the Windy City’s annual auto show press preview. Among other things, Nissan plans to lift a page from Detroit’s pickup handbook, offering the new Titan in a wide range of cab, drivetrain and bed configurations.
Together Titan and Titan XD will cover nearly 85 percent of the total full-size truck market,” said Rich Miller, Nissan’s product planning director for trucks, SUVs and commercial vehicles. The half-ton will target the highest-volume segments, the XD providing a bridge for those who want more capabilities than a standard truck but who can’t afford – or who don’t need – a traditional heavy-duty model.