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Nissan Fills in Blanks About “Standard” Titan Model

Half-ton model will go on sale in summer 2016.

by on Feb.11, 2016

The new Nissan Titan half-ton comes in about a foot shorter than the Titan XD.

In an unusual move, Nissan launched its all-new Titan pickup line with the XD, or medium-duty model, last December. Now it’s ready to go after the heart of the truck market with the half-ton model.

The Japanese maker revealed some of the details of the standard-edition Titan in Chicago, just in time for the Windy City’s annual auto show press preview. Among other things, Nissan plans to lift a page from Detroit’s pickup handbook, offering the new Titan in a wide range of cab, drivetrain and bed configurations.

Truck News!

Together Titan and Titan XD will cover nearly 85 percent of the total full-size truck market,” said Rich Miller, Nissan’s product planning director for trucks, SUVs and commercial vehicles. The half-ton will target the highest-volume segments, the XD providing a bridge for those who want more capabilities than a standard truck but who can’t afford – or who don’t need – a traditional heavy-duty model.

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Nissan Launching Teaser Blitz for New Titan Pickup

Maker launches 12-episode "Truckumentary."

by on Dec.01, 2014

Nissan offers a first look at a thinly disguised version of its 2016 Titan pickup.

With the official unveiling of the next-generation Nissan Titan pickup just six weeks away, the Japanese maker is launching a teaser blitz to drum up interest.  That’s probably a good idea considering the Titan has been, at best, an afterthought in a full-size truck segment overwhelming dominated by Detroit.

Nissan originally had big hopes of carving out its own niche, but after 11 years with no major makeover of the outgoing Titan, the maker clearly needs to start all over with a fresh design, improved powertrain options and a raft of new features.

We Love Trucks!

The first hint of what Nissan will deliver with the 2016 Titan debuts today, notes Chief Product Specialist Rich Miller, who says “The ‘Truckumentary’ is not meant to be the all-encompassing last word on Titan. Rather it’s the continuing story of the vehicle’s evolution, accompanied by a close look at the American-based team that is bringing this all-new truck to market.”

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Nissan Readying Replacement for Titan Pickup

High-mileage diesel expected to enhance truck’s appeal.

by on Oct.20, 2014

Nissan's Titan replacement will reach market about four years later than originally planned.

Better late than never? Nissan is certainly hoping so – as are those who’ve long been hoping for an update to the maker’s slow-selling full-size pickup.

It’s been a long 11 years since the original Titan made its debut – and four years since the Japanese maker originally planned to offer a replacement. But plans for the update fell apart, forcing Nissan to return to the drawing board.

A Real Winner!

What it’s come up with will make a debut at the Detroit Auto Show in January, and several inside sources have confirmed to TheDetroitBureau.com that the plans call for that preview to put the spotlight on a new diesel developed specifically for the 2016 Nissan Titan.

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Nissan Crowdsourcing Design of Next Titan Pickup

Building “the ultimate off-road capable truck.”

by on Jan.17, 2014

The next-generation Nissan Titan will be getting a much-needed diesel option.

Long an also-ran in the full-size truck market, Nissan wants to come out swinging when it launches an all-new version of the Titan pickup a few years from now – so it’s asking current owners and potential buyers to help design precisely the truck that they would want.

As part of what the Japanese maker is calling “Project Titan,” it is turning to the social media, using crowdsourcing to “build the ultimate off-road capable truck,” the maker explained during an announcement at the 2014 Shooting, Hunting and Outdoor Trade Show in Las Vegas.  The project car will be produced and turned over to a wounded veteran.

Keep on Truckin'!

But what comes out of the crowdsourcing effort, Nissan suggests, will influence what it does with the next Titan model.

“Nissan is invested in designing the most innovative trucks ever,” said Fred Diaz, senior vice president, Nissan Sales and Marketing, Parts and Service in the U.S. “Projects like this allow us to gather input directly from industry leading media members and those companies that embrace an outdoor lifestyle in their work and play, helping us deliver trucks that buyers want to own.”

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Nissan Planning New Titan for Likely 2015 Debut

More body styles, powertrain options aimed to enhance appeal.

by on Feb.07, 2013

The current Nissan Titan is a marginal player in the big pickup market.

One thing the Japanese have demonstrated, over and over again, is that they live by the old adage, “If at first you don’t succeed, try, try again.” And nowhere is that more apparent than in the full-size truck market.

Despite repeated attempts, Nissan and Toyota have failed to dislodge Detroit’s firm grip on the huge and highly profitable segment. But even as the bigger of the two makers gets ready to reveal an all-new version of the Tundra pickup during the 2013 Chicago Auto Show, Nissan officials are confirming that they’re working up a replacement for their own full-size offering, the Titan.

News You Can Use!

Japanese officials, hoping to grab a bit of Toyota’s spotlight, announced they are “prepared for (the) long haul” and are “moving fast” to launch an “all-new” version of Titan.  While they didn’t have much else to say about their plans, TheDetroitBureau.com has learned some significant additional details from Nissan planners attending the Chicago Auto Show.

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Nissan Moving Ahead With Full-Size Pickup Plans

May also combine small truck platforms.

by on Feb.02, 2011

Nissan will develop the Titan replacement in-house.

Key work remains to be completed on Nissan’s new full-size pickup truck, Larry Dominque, head of product planning for Nissan operations in the Americas, said this week, but it is a work in progress with a high priority at Nissan design center in San Diego.  While powertrain and other engineering issues have yet to be resolved, the interior and exterior design work is now locked into place.

The new model will replace the sluggish-selling Titan, which Dominque acknowledged has never quite lived up to Nissan’s expectations.  But it still fills an important role for the Japanese maker, which continues to position itself as a full-range vehicle provider.

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“Our dealers love the truck,” said Dominque, who also confirmed the next generation Titan will be a “body-on-frame” vehicle, even though some had speculated the maker would go to a crossover-style unibody design, similar to Honda’s approach with the smaller Ridgeline.

Much of the basic engineering for the truck will be handled at the Nissan Technical Center, outside Detroit, where the staff has extensive experience working on body-on-frame vehicles – including the NV commercial vehicle Nissan will launch this spring.

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