In a bid to bridge the world of motor sports and trendy electronics, Nissan plans to offer a smartwatch designed specifically for drivers of Nissan’s sporty NISMO cars.
The NISMO Concept Watch will connect a driver to the car and will provide drivers with real-time biometric data. NISMO is the performance arm of Nissan.
Nissan describes the NISMO watch as the “first step” into wearable technology and epitomizes its “fan first” approach to performance. A number of electronics technology companies such as Sony and Samsung, which are touting high-tech watches as the next great computing device. (more…)