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Posts Tagged ‘nissan performance’

Nissan Looks to Bond with NISMO Owners with Smartwatch

Maker’s performance brand buyers can get biometric data on watch.

by on Sep.12, 2013

Nissan's new NISMO smartwatch provides drivers real-time biometric data.

In a bid to bridge the world of motor sports and trendy electronics, Nissan plans to offer a smartwatch designed specifically for drivers of Nissan’s sporty NISMO cars.

The NISMO Concept Watch will connect a driver to the car and will provide drivers with real-time biometric data. NISMO is the performance arm of Nissan.

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Nissan describes the NISMO watch as the “first step” into wearable technology and epitomizes its “fan first” approach to performance. A number of electronics technology companies such as Sony and Samsung, which are touting high-tech watches as the next great computing device. (more…)

Nissan Confirms New NISMO GT-R, Plans to Open New NISMO HQ and Plant

Performance brand will anchor Japanese maker’s return to Le Mans in 2014.

by on Feb.25, 2013

The 2014 GT-R will provide the foundation for Nissan's next NISMO model.

Nissan plans to rapidly ramp up its line-up of high-performance models under the NISMO brand, with a new version of the GT-R sports car to join the Juke and 370Z NISMO models the maker unveiled earlier this month at the Chicago Auto Show.

Originally intended to serve as the Japanese maker’s racing arm, NISMO will now get its own headquarters and a plant specifically earmarked to produce its performance street products.

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During a news conference in Japan on Tuesday morning, Nissan CEO Carlos Ghosn also outlined an expanded role for NISMO in the maker’s global motorsports program, with Nissan planning to field a car for the 24 Hours of Le Mans in 2014 that will be based on the revolutionary DeltaWing project it sponsored during the 2012 running of the grueling endurance race. While details have yet to be released, the new Le Mans car will make extensive use of electric propulsion, as well as advanced aerodynamic design.

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Nissan Aims to Transform Nismo into “Affordable Performance” Brand

Two new models debut in Chicago.

by on Feb.08, 2013

Nissan's global marketing chief Simon Sproule with the new Nissan 370Z Nismo.

Nissan plans to transform its long-time motorsport arm into an “affordable” performance brand, two new models wearing the Nismo badge making their debut at the Chicago Auto Show this week.

Originally launched in September 1984, its name a shorthand reference to Nissan Motorsport International Limited, Nismo was primarily focused on sports car racing, including Japan’s Formula 3 series.  Until now, only a handful of vehicles were built for road use, but that’s about to change, according to Nissan’s global marketing and communications chief Simon Sproule.

Power! Power! Power!

The two offerings on display at Chicago’s McCormick Place include the Juke Nismo, a sporty version of Nissan’s little crossover, and an update of the 370Z Nismo, the 2-seat sports car until now being one of the few production Nissan models to get the Nismo treatment.  And there will be more to come, according to Sproule.

“This represents an exciting new growth opportunity for the Nissan brand,” he said during an interview at the Chicago Auto Show.

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Nissan Turning Nismo into Mainstream Performance Brand

by on Nov.29, 2012

The Nissan Juke Nismo concept reveals the red mirror caps likely to become a signature of the performance sub-brand.

Nissan plans to transform its Nismo subsidiary into a new, mainstream performance brand-within-a-brand, loosely modeled on the likes of the Mercedes-Benz sub-brand AMG, TheDetroitBureau.com has learned.

Unlike some previous Japanese efforts to create sporty sub-brands, every model to wear the Nismo badge will get a measurable bump in performance, more sporty suspension tuning and distinctive exterior and interior design modifications, according to a senior Nissan executive.

The new operations will launch next year with the introduction of the new Nissan Juke Nismo. Other models will quickly follow. Meanwhile, Nissan will increase Nismo’s presence in various motorsports programs to enhance its visibility.

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“We saw an opportunity,” Nissan global marketing chief Simon Sproule explained during  an exclusive interview.  “No Japanese company has exploited its performance heritage successfully,” he added, including Nissan’s luxury arm, Infiniti.

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First Look: Nissan Juke NISMO

Power to the people.

by on Nov.30, 2011

Nissan will put the Juke on NISMO-brand steroids.

The Nissan Juke has proven wildly popular, selling more than 232,000 copies in its brief time on the market.  Now, bets the number two Japanese maker, it could build up demand by pumping up performance.

The Nissan Juke NISMO will be the most mainstream model yet to wear the maker’s performance badge, said CEO Carlos Ghosn during a Tokyo Motor Show preview, calling the compact crossover, “a logical platform to take NISMO…in a mainstream product range.”

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Brazilian-born Ghosn didn’t have much more to say about the Nissan Juke NISMO Concept, though a press release fills in a few blanks about the prototype, which starts off with a lower, wider and decidedly more aggressive look than the more mainstream crossover.

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