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Facebook Users Get 1st Look at 2013 Nissan Pathfinder

Maker plans official debut in Paris.

by on Jul.31, 2012

The production version of the new Nissan Pathfinder makes a Facebook debut.

While some may question the benefits of advertising on Facebook it’s clear industry planners love using the social media site to reach consumers – that includes Nissan which turned to Facebook to give potential buyers a first look at the all-new version of its Pathfinder ute.

Nissan revealed a show car version of the Pathfinder at the Detroit Auto Show last winter and those familiar with the concept version will find relatively few surprises here; as with the prototype the production Pathfinder evolves from a traditionally boxy SUV into a more sleek and sporty CUV.

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Indeed, the big changes are, in fact, hidden under the skin.  The next-generation Pathfinder follows such rivals as the Mercedes-Benz M-Class and Ford Explorer by migrating from a conventional, truck-based body-on-frame platform to a lighter, nimbler car-based crossover design.

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