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Posts Tagged ‘nissan NISMO’

Nissan Weighing NISMO Edition Maxima

Making the numbers “pencil” in.

by on Jul.09, 2015

The Nissan Maxima with CEO Carlos Ghosn.

With sales of the all-new Maxima off to a good start, Nissan is weighing options to broaden the sports sedan’s appeal, a senior program executive told

While a coupe or some alternative body style isn’t in the works, Nissan is looking at ways to put even more emphasis on the sport side of the sedan, and one possibility getting serious consideration would be to add the Maxima to the growing list of products getting the NISMO treatment.

High Performance!

“We’re trying to gauge reaction to the car,” said 2016 Nissan Maxima product planner Vishnu Jayamohan, who confided that “We have our NISMO brand which would be a great outlet for this car.”


Nissan Has Big Plans for Fast-Growing NISMO Line-Up

Sentra, Maxima may be next to get the high-performance badge.

by on Feb.13, 2015

Nissan's 370Z Roadster NISMO Concept is the latest to display the maker's high-horsepower badge, but not likely the last.

“Welcome to NISMO World,” proclaimed Nissan’s Darren Cox, as he stood on stage at the Chicago Auto Show surrounded by new models from the Japanese maker’s high-performance brand.

On one side sat the low and menacing GT-R LM P1 race car Nissan plans to campaign on the Le Mans endurance circuit this year. Off Cox’s other shoulder, the 370Z NISMO Roadster Concept that is all but certain to join the performance unit’s growing line-up in the next year or two.


That would bring to five the number of models sold by Nissan’s ultimate performance unit, but the party is likely to get even bigger in the near future, NISMO’s global marketing manager told in an exclusive interview. (more…)

Nissan Goes Topless with 370Z NISMO Roadster Concept

What you see is likely to be what you’ll get.

by on Feb.12, 2015

Nissan is giving strong consideration to building the convertible version of the NISMO 370Z.

There was a time when concept cars were little more than fantasies in chrome, having little more to do with reality than the speeder Luke Skywalker manned in the original Star Wars film.

Well, the new Nissan 370Z NISMO Roadster Concept looks like it would be nearly as much fun, but if recent trends hold true, there’s a good shot you’ll be able to park one in your driveway sooner, rather than later. These days, automakers have a habit of testing customer response and teasing what they’re already planning to bring to market, few more effectively than Nissan.”

Ragtop News!

That said, as “the ultimate expression of the brand,” Nissan wants to make sure the 370Z Roadster Concept is the right fit for its performance division, NISMO, stressed Pierre Loing, vice president of product planning.


Nissan Puts Sentra, Juke in Overdrive with Nismo Editions

Along with Nismo GT-R, Nissan rapidly expands performance line-up.

by on Nov.20, 2013

Nissan's Nismo Sentra helps the sedan shed its "sedate" reputation. The maker has three vehicles in the Nismo stable.

Anyone who thinks of the Nissan Sentra as a sedate, even stodgy four-door may be in for quite a surprise when they get a look at the 2014 Nismo Concept version that made its first appearance today at the annual L.A. Auto Show.

The sportiest version of the Sentra yet is actually one of three new models to carry the Nismo badge as Nissan moves to expand the presence of its high-performance brand-within-a-brand. Also on display in Los Angeles is the all-new 2014 Nismo Juke, while Nissan is using the simultaneous Tokyo Motor Show to highlight the debut of the equally all-new Nismo GT-R.

Fuel for Thought!

“Fans have asked that we bring back a high-performance Sentra straight from the factory, just like in generations past,” said Nissan Vice President of Product Planning, Pierre Loing. “With Nismo, our in-house motorsports arm already producing versions of the 370Z Nismo, JUKE Nismo, JUKE Nismo RS and upcoming GT-R Nismo, we wanted to demonstrate where we could go in the future.” (more…)

Nissan Offers First Official Look at New GT-R

“Race inspired” Nismo version will make 600 hp.

by on Nov.19, 2013

Nissan adds a new Nismo version of the 2015 GT-R.

A day before the formal opening of the Tokyo Motor Show, Nissan is making headlines with the first official images and details of the next-generation GT-R sports car. For 2015, that will include a new “race inspired” Nismo version that will make a full 600 horsepower.

But even the “base” version of the 2-seater won’t be far behind as it adds another 50 horsepower over the outgoing Nissan GT-R. The Japanese maker promises the new version will enhance its “multi-dimensional performance,” which emphasizes handling as much as the GT-R’s raw power.

Your Auto Show Source!

More curvaceous than the outgoing version of the sports car, the automaker bills the 2015 Nissan GT-R as more of an evolutionary, rather than revolutionary transformation.  That covers not only the changes made to the V-6 powertrain but updates to the GT-R suspension, body and interior, where Nissan has focused on improving quality and comfort.

But as with any supercar, the numbers will be a major part of the story.


Nissan Looks to Bond with NISMO Owners with Smartwatch

Maker’s performance brand buyers can get biometric data on watch.

by on Sep.12, 2013

Nissan's new NISMO smartwatch provides drivers real-time biometric data.

In a bid to bridge the world of motor sports and trendy electronics, Nissan plans to offer a smartwatch designed specifically for drivers of Nissan’s sporty NISMO cars.

The NISMO Concept Watch will connect a driver to the car and will provide drivers with real-time biometric data. NISMO is the performance arm of Nissan.

Your Automotive Source!

Nissan describes the NISMO watch as the “first step” into wearable technology and epitomizes its “fan first” approach to performance. A number of electronics technology companies such as Sony and Samsung, which are touting high-tech watches as the next great computing device. (more…)

Nismo 370Z Coming This Summer

Nissan second product joins Juke Nismo.

by on May.01, 2013

Nissan announced the 370Z Nismo will reach dealer showrooms this summer.

Nissan announced back in February that it would be expanding its performance-oriented sub-brand, dubbed Nismo for Nissan Motorsports, which will offer sportier, enthusiast versions of Nissan products. And now the second Nismo-inspired vehicle is coming.

The Nismo version of the Nissan 370Z will reach showrooms this summer.

The 2014 370Z Nismo follows the new Nismo design theme with distinctive new exterior and interior accents.

Your High Horsepower Source!

“The 370Z Nismo, since its introduction as part of the original Nissan 350Z lineup, has embodied the spirit of Nismo – race-proven engineering that is attainable,” said Pierre Loing, vice president, Product and Advanced Planning and Strategy, Nissan Americas.


Nissan Aims to Transform Nismo into “Affordable Performance” Brand

Two new models debut in Chicago.

by on Feb.08, 2013

Nissan's global marketing chief Simon Sproule with the new Nissan 370Z Nismo.

Nissan plans to transform its long-time motorsport arm into an “affordable” performance brand, two new models wearing the Nismo badge making their debut at the Chicago Auto Show this week.

Originally launched in September 1984, its name a shorthand reference to Nissan Motorsport International Limited, Nismo was primarily focused on sports car racing, including Japan’s Formula 3 series.  Until now, only a handful of vehicles were built for road use, but that’s about to change, according to Nissan’s global marketing and communications chief Simon Sproule.

Power! Power! Power!

The two offerings on display at Chicago’s McCormick Place include the Juke Nismo, a sporty version of Nissan’s little crossover, and an update of the 370Z Nismo, the 2-seat sports car until now being one of the few production Nissan models to get the Nismo treatment.  And there will be more to come, according to Sproule.

“This represents an exciting new growth opportunity for the Nissan brand,” he said during an interview at the Chicago Auto Show.


Nissan Turning Nismo into Mainstream Performance Brand

by on Nov.29, 2012

The Nissan Juke Nismo concept reveals the red mirror caps likely to become a signature of the performance sub-brand.

Nissan plans to transform its Nismo subsidiary into a new, mainstream performance brand-within-a-brand, loosely modeled on the likes of the Mercedes-Benz sub-brand AMG, has learned.

Unlike some previous Japanese efforts to create sporty sub-brands, every model to wear the Nismo badge will get a measurable bump in performance, more sporty suspension tuning and distinctive exterior and interior design modifications, according to a senior Nissan executive.

The new operations will launch next year with the introduction of the new Nissan Juke Nismo. Other models will quickly follow. Meanwhile, Nissan will increase Nismo’s presence in various motorsports programs to enhance its visibility.

Your Global Source!

“We saw an opportunity,” Nissan global marketing chief Simon Sproule explained during  an exclusive interview.  “No Japanese company has exploited its performance heritage successfully,” he added, including Nissan’s luxury arm, Infiniti.


First Look: Nissan Juke NISMO

Power to the people.

by on Nov.30, 2011

Nissan will put the Juke on NISMO-brand steroids.

The Nissan Juke has proven wildly popular, selling more than 232,000 copies in its brief time on the market.  Now, bets the number two Japanese maker, it could build up demand by pumping up performance.

The Nissan Juke NISMO will be the most mainstream model yet to wear the maker’s performance badge, said CEO Carlos Ghosn during a Tokyo Motor Show preview, calling the compact crossover, “a logical platform to take NISMO…in a mainstream product range.”

You Are There!

Brazilian-born Ghosn didn’t have much more to say about the Nissan Juke NISMO Concept, though a press release fills in a few blanks about the prototype, which starts off with a lower, wider and decidedly more aggressive look than the more mainstream crossover.