Nissan and Mitsubishi have announced a new joint venture, one that will have the two Japanese makers working together on a new minicar and other products. But the two are apparently looking at other options that could include the joint production of electric vehicles – an emerging market segment where both makers have been staking out an early lead.
Nissan’s tie-up with the smaller, still-struggling Mitsubishi is just the latest partnership engineered by Ghosn, who first went to Tokyo in 1999 to manage an alliance between Nissan and the French automaker, Renault. Since then, Ghosn has pushed the partners into a variety of other alliances and joint ventures, including a far-reaching partnership with Germany’s Daimler AG.
“In the global auto industry, cooperation on specific projects among automakers is becoming increasingly common,” Ghosn said at a Tokyo news conference. ”It is, in fact, a signal of how our industry is evolving to sustain success over the long term, by leveraging size, scale and investments more effectively to create more value.”