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Ghosn Predicts “Milestone Year” for Nissan Leaf

Nissan/Renault chief also sees strong U.S. recovery but more troubles for Europe.

by on Mar.28, 2013

Nissan CEO Carlos Ghosn at the 2013 NY Auto Show.

Put on the defensive by the slow ramp-up of the maker’s battery cars, Nissan CEO Carlos Ghosn put on a confident face during an appearance at the New York Auto Show and promised this will be a “milestone year” for the Leaf electric vehicle.

With the maker’s second battery-car plant now operating in Smyrna, Tennessee, the executive said inventory is up and demand rapidly growing.

Ghosn, meanwhile, offered a mixed assessment of the global automotive market, pronouncing a bright outlook for the U.S. but more troubles ahead for Europe. He also offered a cautiously upbeat outlook for China.

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“This is going to be a milestone year for Leaf,” Ghosn said, maintaining the positive outlook that has positioned him as the most upbeat of the industry’s top executives when it comes to the prospects for vehicle electrification.  He continues to forecast that up to 10% of the vehicles sold by decade’s end will use some sort of battery power.


Nissan Reveals Power 88 Plan: 8% Profit Margin, 8% Market Share and New Model Every 6 Weeks

Japanese maker goes on the offensive.

by on Jun.27, 2011

Nissan CEO Carlos Ghosn powers up.

Declaring it’s time for the maker to go on the offensive, “instead of restructuring,” Nissan CEO Carlos Ghosn has revealed his new Power 88 plan, which could put it within striking distance of the hobbled Toyota Motor Co.

The new six-year plan is the latest in a series of long-term targets laid out by Ghosn since assuming control of the then-struggling Nissan just before the turn of the Millennium.  But short of the original turnaround strategy, Power 88 is arguably the most ambitious laid out by the Brazilian-born executive.

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It calls for a huge increase in Nissan’s market share, to 8% within six years, while the maker also targets an 8% profit margin.  To help support its ambitious aims, Ghosn promises Nissan will significantly expand its presence in emerging markets, like China, while rolling out at least one new product, on average, every six weeks.

“This is the first time that Nissan is starting a plan on the offensive instead of reconstructing something, or defending something,” Ghosn told reporters at the maker’s new headquarters in Yokohama.