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Nissan Leaf Debuts in U.S. at $32,780 in December

Large Federal taxpayer subsidies reduce price to $25,280.

by on Mar.30, 2010

A question remains as to whether this is the beginning of a mass market for EVs?

Nissan North America, Inc. (NNA) today announced that the 2011 Nissan Leaf electric vehicle, starts at $32,780 MSRP before a $7,500 federal tax credit, plus taxes, title and license fees. A Leaf lease starts at $349 per month.

The pure electric vehicle needs a charging dock, which Nissan says will cost another $2,200 on average, and require eight hours to fully recharge Leaf’s 48 lithium ion battery modules.

There are also other potential subsidies for the small car – 175 inches in length – with what is claimed to be a 100-mile range. There is $5,000 statewide tax rebate in California; a $5,000 tax credit in Georgia; a $1,500 tax credit in Oregon; and carpool-lane access in some states, including California. The charging dock and installation are eligible for a 50% federal tax credit up to $2,000.

Leaf will be at Nissan dealers in select markets this December, and roll-out nationwide in 2011. Nissan will begin taking consumer reservations for the Nissan Leaf on April 20 for a refundable $99 fee.

Leaf is powered by laminated lithium-ion batteries, which provide a power output of more than 90 kW with 24 kW hours of capacity – roughly $24,000 worth of batteries at current prices. Its electric motor delivers 80 kW/280 Nm.

Nissan hopes this pricing will make its EVs more than the limited volume technical curiosities that EVs are today. However, the small car faces stiff competition from larger and technically advanced hybrid vehicles, such as Toyota Prius and Honda Insight,  as well as simpler economy cars in the $10,000 to $17,000 range, including Nissan’s own Versa and Sentra models.

“Imagine the possibility of never needing to go to a gas station again, or of paying less than $3 for 100 miles behind the wheel, said Brian Carolin, senior vice president, Sales and Marketing, NNA.

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