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Desperate for Sales, EV Makers Slash Prices

Honda trims lease on Fit EV by a third.

by on May.30, 2013

Honda will trim the price of its Fit EV by a third.

Honda will slash by a third the cost of leasing its new Fit EV making it the latest maker to try to boost demand for battery cars by reducing their hefty price premium.

Other makers who have already taken steps to improve the affordability of their electric vehicles include Nissan with the battery-electric Leaf, and Chevrolet with the plug-in Volt. High prices are one of the key reasons potential buyers have steered clear from so-called advanced propulsion vehicles, according to industry research.

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Honda says it will reduce the price of the Fit EV lease from $389 to $259 a month, and customers will no longer face mileage limitations.  Existing customers will see their lease prices adjusted, as well.


GM President: Electric Car “Not Dead”

Reuss hopes to bring down price on Chevy Volt plug-in.

by on Jan.17, 2013

GM North American President Mark Reuss during an appearance at the plant producing the Chevrolet Volt.

Despite the slow start-up of sales, “The electric car is not dead,” General Motors President Mark Reuss insists, adding that the maker “couldn’t be happier” with its Chevrolet Volt despite the plug-in hybrid missing its sales target for the second year in a row.

During an appearance at an industry conference coinciding with the North American International Auto Show, Reuss insisted the maker is hoping to take “thousands” out of the cost of the next-generation Volt when it comes to market. Key rival Nissan earlier this week announced plans to introduce a new base version of its own Leaf battery-electric vehicle that will cost $6,000 less than the original model.

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“The electric car is not dead,” proclaimed Reuss, the head of GM’s core North American operations during the Automotive News World Congress, “despite what you might hear, and despite what you might read about Americans not being ready for it, or about it being ‘under attack’ by local governments retracting incentives for it.”


Nissan Slashing Price on Leaf Battery Car

by on Jan.14, 2013

Nissan will reduce the price on a new version of its Leaf battery car by as much as $6,000.

Nissan will drop the price on a new version of its Leaf battery-electric vehicle by 18%, or about $6,000, the maker announced during a North American International Auto Show news conference.

The Nissan Leaf S trim level will now start at $28,800, according to executive Carlos Munoz, who noted that with the $7,500 federal tax credit on qualified electric vehicles and various state incentives added in, buyers in some parts of the country will now be able to purchase a Leaf for as little as $18,000.

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“We are confident this will represent a tipping point,” in terms of driving up demand for the Leaf, the first mainstream battery-electric vehicle from a major manufacturer in nearly two decades, said Munoz.