Everyone who watches television is subject to commercials — yes, even on PBS — which means everyone is a television commercial critic and at least self-styled expert. This fact, comes much to the chagrin of the professional ad critics, ad agency creative’s, account people and assorted media mavens; no matter who praised the commercial or campaign, it’s the consumer whose voice and vote rules.
As they did this week at the L.A. Auto Show, where the first Nielsen Automotive Green Marketer of the Year Award (NAGMYA?) was presented to Ford. Consumer response, this past year, has been strong for key campaigns for both the subcompact Fiesta and Fusion hybrids. Ford also scored by running those efforts as part of its sponsorship of American Idol.
“This award is for the auto marketer who was most effective at leveraging its brand to further the ‘green’ movement and create positive awareness for all the auto industry is doing to drive fuel-efficiency and eco-friendly practices,” Lois Miller, president of Nielsen Automotive said.