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Posts Tagged ‘Nissan Infiniti’

Nissan Reveals Power 88 Plan: 8% Profit Margin, 8% Market Share and New Model Every 6 Weeks

Japanese maker goes on the offensive.

by on Jun.27, 2011

Nissan CEO Carlos Ghosn powers up.

Declaring it’s time for the maker to go on the offensive, “instead of restructuring,” Nissan CEO Carlos Ghosn has revealed his new Power 88 plan, which could put it within striking distance of the hobbled Toyota Motor Co.

The new six-year plan is the latest in a series of long-term targets laid out by Ghosn since assuming control of the then-struggling Nissan just before the turn of the Millennium.  But short of the original turnaround strategy, Power 88 is arguably the most ambitious laid out by the Brazilian-born executive.

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It calls for a huge increase in Nissan’s market share, to 8% within six years, while the maker also targets an 8% profit margin.  To help support its ambitious aims, Ghosn promises Nissan will significantly expand its presence in emerging markets, like China, while rolling out at least one new product, on average, every six weeks.

“This is the first time that Nissan is starting a plan on the offensive instead of reconstructing something, or defending something,” Ghosn told reporters at the maker’s new headquarters in Yokohama.


Infiniti Partnering with Red Bull F1 Team

Nissan’s luxury brand betting on Formula One as it stages global roll-out.

by on Feb.28, 2011

Infiniti will partner with F1 champion Red Bull Racing.

Infiniti will be teaming up with last year’s dominant force on the Formula One circuit, the world champion Red Bull Racing team.

While its Japanese rivals have found the F1 racing circuit too rich for their taste, the Nissan luxury brand is betting the world’s most popular motor sports venue can provide an affordable platform to help Infiniti continue its long-awaited global roll-out.

The new deal also pairs Infiniti with its French alliance partner, Renault, which provided the engines that helped Red Bull drive to the Formula One World Championship last year.  It was, in fact, a twin victory, the Red Bull team taking both the team and driver’s championships.

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“Over the mid-term, Infiniti will be simultaneously expanding its global presence and broadening its product range,” explained Senior Vice President Andy Palmer.  “Given these twin ambitions, it is clear that Formula One offers us an unrivalled global communications platform.”


Milestones: 20 Years of the Infiniti Luxury Brand

Nissan's “rocks and trees” marque along with Lexus and Acura established upscale Japanese cars.

by on Nov.12, 2009

Twenty years ago, Infiniti opened for business in the U.S. with 51 dealers and two models sharing the decidedly different looking showroom based on a Japanese Zen-like atmosphere that emphasized textures and materials and subdued colors.


Even though the V8 powered Q45 was a competitive car, sales were slow.

Hence, the “rocks and trees” label that journalists used as shorthand for the new, unusual marketing approach.

The dealerships did have a different feel to them — with a reception desk, open offices and an emphasis on sales and customer service – that  in retrospect, they foreshadowed luxury-retailing concepts that prevail today.

However at the time, rocks and trees detracted from establishing the creditability of the new products, the very core of establishing creditability.

The Infiniti brand has since expanded to the mid-east, Russia and China, 35 nations in all, but in its home Japanese market the cars are still sold as Nissan models.

Infiniti, as were competing Lexus and Acura luxury brands from Toyota and Honda, was actually the product of “voluntary restraints” on Japanese exports to the U.S. market during the 1980s.

The flagship Infiniti Q45 – a huge, V8-powered rear-wheel drive sedan with four-wheel steering was successful with reviewers, including this one. The sales problem, I opine, was that unlike the Lexus LS 400, Infiniti did not just clone a Mercedes-Benz.

The vast majority of the buyers were looking for a bargain Benz, with Japanese quality, which the $35,000 Lexus LS 400 readily provided. So, even though Infiniti was a competitive car, sales were slow. The Lexus surged ahead.