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Nissan Plans to Take IDx Concepts from Idea to Reality

Show cars meant to challenge conventional car design.

by on Jan.13, 2014

The Nissan IDx Freeflow and IDx NISMO concepts are aimed at the next generation of car buyers, so-called "digital natives."

What to do when the next generation of car buyers would rather be texting their friends from home?  That’s the challenge facing automakers as they set out to design vehicles that can win over reluctant Millennials and the generation to follow.  So, perhaps it’s no surprise the maker candidly admits that its IDx NISMO concept “looks as if it came directly from a driving video game.”

The NISMO and the less sporty IDx Freeflow are making their North American debut at the Detroit Auto Show this week, and both suggest that Nissan sees the need to break with traditional design forms to appeal to what it describes as “digital natives,” those born after 1990 who are often ambivalent about automobiles but are as likely as not to follow asleep with a smartphone in their hands.

What a Concept!

“IDx NISMO and IDx Freeflow show how Nissan is using new and innovative product development methods to meet the needs of younger customers who have novel, exciting ideas, and engage with them to build the cars they want,” said Shiro Nakamura, Nissan’s Senior Vice President and Chief Creative Officer.


Nissan Sport Sedan Concept Hints at Next Maxima

IDx Freeflow and IDx NISMO also coming to Detroit.

by on Dec.31, 2013

The Nissan Sport Sedan Concept.

Nissan will lift the covers on the new Sport Sedan Concept next month – but don’t be surprised if the name, “Maxima,” immediately comes to mind.  While the Japanese maker isn’t offering many details, the striking show car is expected to give a good idea of what’s to come when the next production Maxima reaches market in the coming year.

Your Auto Show Source!

That would be a welcome move considering Nissan’s corporate design language has evolved significantly since the current Maxima was introduced in 2008. Traditionally the sportiest of Nissan’s sedans, it has undergone little change in the following years.

“The Sport Sedan Concept previews a new energetic design direction that amplifies Nissan’s legendary approach of applying sports car principles to a sedan,” suggests a statement from Nissan accompanying this teaser image.