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Nissan, Infiniti Return to Detroit as Sponsors Extend ’12 Show’s Press Preview

Upcoming show will offer full two days of media previews.

by on Jun.17, 2011

The hordes the annual Detroit Auto Show got underway. The media days will double in 2012.

Weary automotive journalists will still wear out the shoe leather, but they’ll have a full two days to complain about their aching feet, next January, when the North American International Auto Show returns to a more traditional two-day media preview.

The shift will be accompanied by the return of Nissan and its luxury brand, Infiniti, which pulled out of the Detroit Auto Show, three years ago, as part of budget-cutting measures.

“We’re thankful that NAIAS is, once again, an important part of Nissan’s international auto show strategy,” Bill Perkins, chairman of the NAIAS, said.

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Nissan was one of a number of makers that pulled out of the Detroit show as the automotive industry began to plunge into its worst recession in more than half a century.  Officially, most makers chose to downplay the financial reasons, insisting that they wanted to concentrate their efforts on those auto shows – and other marketing efforts – where they felt they got a better return for the dollar.