With the official unveiling of the next-generation Nissan Titan pickup just six weeks away, the Japanese maker is launching a teaser blitz to drum up interest. That’s probably a good idea considering the Titan has been, at best, an afterthought in a full-size truck segment overwhelming dominated by Detroit.
Nissan originally had big hopes of carving out its own niche, but after 11 years with no major makeover of the outgoing Titan, the maker clearly needs to start all over with a fresh design, improved powertrain options and a raft of new features.
The first hint of what Nissan will deliver with the 2016 Titan debuts today, notes Chief Product Specialist Rich Miller, who says “The ‘Truckumentary’ is not meant to be the all-encompassing last word on Titan. Rather it’s the continuing story of the vehicle’s evolution, accompanied by a close look at the American-based team that is bringing this all-new truck to market.”