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Nissan Launching Teaser Blitz for New Titan Pickup

Maker launches 12-episode "Truckumentary."

by on Dec.01, 2014

Nissan offers a first look at a thinly disguised version of its 2016 Titan pickup.

With the official unveiling of the next-generation Nissan Titan pickup just six weeks away, the Japanese maker is launching a teaser blitz to drum up interest.  That’s probably a good idea considering the Titan has been, at best, an afterthought in a full-size truck segment overwhelming dominated by Detroit.

Nissan originally had big hopes of carving out its own niche, but after 11 years with no major makeover of the outgoing Titan, the maker clearly needs to start all over with a fresh design, improved powertrain options and a raft of new features.

We Love Trucks!

The first hint of what Nissan will deliver with the 2016 Titan debuts today, notes Chief Product Specialist Rich Miller, who says “The ‘Truckumentary’ is not meant to be the all-encompassing last word on Titan. Rather it’s the continuing story of the vehicle’s evolution, accompanied by a close look at the American-based team that is bringing this all-new truck to market.”


Nissan Plans to Take IDx Concepts from Idea to Reality

Show cars meant to challenge conventional car design.

by on Jan.13, 2014

The Nissan IDx Freeflow and IDx NISMO concepts are aimed at the next generation of car buyers, so-called "digital natives."

What to do when the next generation of car buyers would rather be texting their friends from home?  That’s the challenge facing automakers as they set out to design vehicles that can win over reluctant Millennials and the generation to follow.  So, perhaps it’s no surprise the maker candidly admits that its IDx NISMO concept “looks as if it came directly from a driving video game.”

The NISMO and the less sporty IDx Freeflow are making their North American debut at the Detroit Auto Show this week, and both suggest that Nissan sees the need to break with traditional design forms to appeal to what it describes as “digital natives,” those born after 1990 who are often ambivalent about automobiles but are as likely as not to follow asleep with a smartphone in their hands.

What a Concept!

“IDx NISMO and IDx Freeflow show how Nissan is using new and innovative product development methods to meet the needs of younger customers who have novel, exciting ideas, and engage with them to build the cars they want,” said Shiro Nakamura, Nissan’s Senior Vice President and Chief Creative Officer.


Nissan Sport Sedan Concept Hints at Next Maxima

IDx Freeflow and IDx NISMO also coming to Detroit.

by on Dec.31, 2013

The Nissan Sport Sedan Concept.

Nissan will lift the covers on the new Sport Sedan Concept next month – but don’t be surprised if the name, “Maxima,” immediately comes to mind.  While the Japanese maker isn’t offering many details, the striking show car is expected to give a good idea of what’s to come when the next production Maxima reaches market in the coming year.

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That would be a welcome move considering Nissan’s corporate design language has evolved significantly since the current Maxima was introduced in 2008. Traditionally the sportiest of Nissan’s sedans, it has undergone little change in the following years.

“The Sport Sedan Concept previews a new energetic design direction that amplifies Nissan’s legendary approach of applying sports car principles to a sedan,” suggests a statement from Nissan accompanying this teaser image.


Nissan Resonance Concept Previews Next-Gen Murano CUV

by on Jan.15, 2013

Expect many of the Nissan Resonance design cues to return with the next-gen Murano.

At a time when most manufacturers tried to disguise their early crossovers to look like conventional sport-utility vehicles, Nissan took a decidedly different direction, creating the expressively styled Murano.

So, with more and more makers moving in that direction as the classic SUV fades from the market, how does Nissan stay ahead of the crowd? What it describes as the “envelope-pushing” Resonance Concept gives us a good idea.  The show car’s “boldly futuristic styling” is a tease of what will become the next-generation Nissan Murano which was last restyled in 2009.

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As with the original crossover, the Japanese maker is putting a premium on design, though the Nissan Resonance Concept also features a hybrid powertrain that will be offered as an option on the upcoming Murano replacement. As is often the case with concepts, the Resonance features a number of other innovative technologies, as well.


Nissan Versa Note Reveals New Direction for Subcompact Hatchback

Maker pitching new design, higher mileage, added features.

by on Jan.15, 2013

Nissan debuts the new hatchback version of the Versa at the 2013 Detroit Auto Show.

The Nissan Versa Note, which goes on sale at Nissan dealers in the United States in summer 2013, will offer a new look and several key innovations for buyers searching for an entry-level hatchback.

The subcompact segment in which the new Versa Note competes has become one of the most competitive in the industry and also one of the most robust as both young buyers looking for their first new vehicle and older buyers start to downsize. In addition, buyers sensitive to the price of fuel are also moving into the segment and Nissan has tried to capitalize on the trends by offering more utility in an affordable package.

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The little hatchback debuting at the North American International Auto Show boasts a new design direction — with a steeply sloped windshield and sculpted body panels — and features new technology for the entry segment, including the “Around View” Monitor, which fulfills Nissan’s broad effort to deliver “innovation” to all product segment.


Coming to America: Nissan’s Next-Gen Murano

Based on Resonance Concept, crossover will shift to U.S. plant.

by on Jan.10, 2013

The Canton plant will soon produce eight different models. Ot launched the new Altima just last year.

Expect some big changes when the next Nissan Murano crossover comes to market in 2014.

For one thing, the midsize CUV will sport an all-new body based on the Nissan Resonance Concept debuting at next week’s North American International Auto Show.  And, for the first time, it’s expected to be paired with an optional hybrid powertrain – one of 16 gas-electric models the Japanese maker intends to launch by 2016.

But the next-gen Murano also will start rolling out of Nissan’s big assembly plan in Canton, Mississippi. It will become the eighth product produced at the plant, which is just celebrating its tenth anniversary.

Uniquely designed!

“As we look back on ten years of manufacturing in Canton, it’s become clear throughout the Nissan network that ‘Made in Mississippi’ is a stamp of quality and great people,” said Bill Krueger, vice chairman of Nissan Americas. “With the addition of this new model in Canton, Nissan is well on its way toward meeting our goal to manufacture 85% of the vehicles we sell in the U.S. right here in North America.”


Nissan Previews Resonance Crossover Concept

CUV show car will return as next-gen Nissan Murano.

by on Jan.10, 2013

The Nissan Resonance concept is powered by the maker's latest hybrid drivetrain system.

The parade of previews and teases continues as manufacturers prepare for one of the busiest Detroit Auto Shows in years.  With nearly 60 new models set to debut at Motown’s Cobo Center it’s no wonder manufacturers are vying for attention ahead of time with images like this one previewing the Nissan Resonance Concept.

If the basic shape seems somewhat familiar, well, no surprise.  Expect to see the Resonance return in the very near future in production form as the next-generation Nissan Murano.

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In concept form, Nissan says the “envelope-pushing crossover” is powered by a hybrid-electric powertrain.  That’s also likely to reappear as one of the options the Japanese maker will offer on the production Murano.


Nissan to Show Pathfinder Concept at Detroit Auto Show

Nissan says it has "re-imagined" its body-on-frame SUV.

by on Dec.20, 2011

Nissan is teasing the unveiling of its Pathfinder SUV, which it will show at the North American International Auto Show in Detroit.

Nissan is teasing a Pathfinder Concept that will break cover at the 2012 North American International Auto Show in Detroit next month.

Like a lot of automakers, Nissan is apparently redeveloping it’s traditional body-on-frame sport utility vehicle, into a new crossoverish SUV, built on car underpinnings. In fact, Nissan says the Pathfinder has been “re-imagined.”

Interestingly, Nissan has actually skipped the Detroit show for the last 3 years, so it plans to make the most of its return to Detroit.

Reports say Nissan is planning to use its Altima car platform as the basis for the Pathfinder. It is planning to build it, as well as a new Infiniti version, at its plant in Smyrna, Tenn.