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Posts Tagged ‘nissan design’

Major Management Changes Coming at Nissan

Nakamura retires, Albaisa gets promoted, BMW’s Habib to take on Infiniti styling.

by on Mar.14, 2017

Nissan's Shiro Nakamura helped build the maker's reputation for strong designs.

More big managements changes are in the works at Nissan Motors Corp., barely three weeks after Carlos Ghosn relinquished his title as CEO of the Japanese automaker.

The latest wave impacts Nissan at a variety of senior levels, both at its headquarters in Japan and in the critical U.S. market. That starts with the announcement that Shiro Nakamura, the well-respected Nissan Chief Creative Officer, will be retiring. He will be replaced be Alfonso Albaisa, who had been overseeing design at the maker’s Infiniti division. In turn, Albaisa will be replaced by former BMW Design director Karim Habib.

Designing News!

Still other major management shifts come as Nissan moves to cement its control over Mitsubishi, the long-troubled Japanese automaker that was rescued by a Nissan bailout late last year. Four more Nissan executives will move over to the smaller maker starting in April.

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Design Remains More Art than Digital Science

Designers search for the balance between passion and hard data.

by on May.08, 2014

GM Designer Tom Peters with the 2014 Chevrolet Corvette. He led the exterior design team.

While sophisticated technology has become an essential tool in the modern automotive styling studio, it still requires a human touch to bring designs to life.

“The artistic aspect is critical to car design,” stressed Tom Peters, the lead designers at General Motors for performance cars, during a discussion on car design at a meeting of the Automotive Press Association. “It’s through the human touch the passion is instilled in cars,” added Peters.  “Our products are very tactile, you have to engage the senses.”

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Designed for You!

Though infotainment systems and fuel economy have becoming increasingly critical, competitive elements in today’s auto market, design remains one of the most important factors for shoppers choosing a new vehicle, studies reveal. In fact, there are many who contend that this is a new “Golden Age” for stylists as even brands like Toyota and Hyundai that traditionally settled for “plain vanilla” styling push for more passion in their products.

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