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Design Remains More Art than Digital Science

Designers search for the balance between passion and hard data.

by on May.08, 2014

GM Designer Tom Peters with the 2014 Chevrolet Corvette. He led the exterior design team.

While sophisticated technology has become an essential tool in the modern automotive styling studio, it still requires a human touch to bring designs to life.

“The artistic aspect is critical to car design,” stressed Tom Peters, the lead designers at General Motors for performance cars, during a discussion on car design at a meeting of the Automotive Press Association. “It’s through the human touch the passion is instilled in cars,” added Peters.  “Our products are very tactile, you have to engage the senses.”

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Designed for You!

Though infotainment systems and fuel economy have becoming increasingly critical, competitive elements in today’s auto market, design remains one of the most important factors for shoppers choosing a new vehicle, studies reveal. In fact, there are many who contend that this is a new “Golden Age” for stylists as even brands like Toyota and Hyundai that traditionally settled for “plain vanilla” styling push for more passion in their products.

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