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Nissan Wants to Get “Hyper-Personal”

Tech like 3D printing will permit new levels of vehicle customization.

by on Nov.29, 2016

Nissan wants to go to the next level of customization with its "hyper-personalization" strategy.

Using technologies as diverse as 3D printing and connected car services, Nissan hopes to soon let buyers extensively customize their vehicles – both new ones and those they already own.

The new approach could put Japan’s second-largest carmaker at the forefront of the rapidly growing automotive aftermarket, a business that generates almost $40 billion a year in the U.S. alone, according to the Specialty Equipment Marketers Association, or SEMA.

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This new effort, which Nissan is calling “hyper-personalization” could soon allow motorists to add customized body panels and fabric designs, as well as bring new levels of high-tech infotainment services and safety gear into their vehicles, according to Kent O’Hara, the Nissan Motor Co. vice president who manages global aftermarket sales.

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