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Nissan Shuffles Senior Management

Changes designed to support “Power 88” midterm plan.

by on Jun.27, 2016

David Reuter takes on newly formed post of Vice President, Global Communications Operations for Nissan Motor Ltd.

Nissan is reshuffling it senior management in North America designed to support the company’s “Power 88” midterm business plan.

This plan, according to the automaker, includes the launch of 14 new or “significantly refreshed cars, trucks, crossovers and SUVs to meet growing customer demand.” Nissan’s market share in the U.S. has been on the rise for much of the last decade and execution of introduction of these new vehicles is critical to that continued growth.

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“These leadership appointments in key business functions will ensure Nissan is well positioned to accelerate our growth, especially with new and exciting products like Titan and Armada,” said José Muñoz, executive vice president, Nissan Motor Co., Ltd. (NML) and chairman, NNA. (more…)

Reuter Named Nissan’s VP Of Corporate Communications

39-year-old veteran will cover all of the Americas.

by on Dec.02, 2010

New Nissan Americas PR Veep David Reuter.

After shaking up its global PR line-up, Nissan is now realigning communications activities in the U.S., with 39-year-old David Reuter being named the new vice president of communications.

Reuter, who joined the Japanese maker earlier this year, will manage a PR network extending from the frozen Canadian North to the Argentine tip of South America.

“We are pleased to welcome David Reuter to his new role leading the Communications function across Nissan Americas,” said Carlos Tavares, chairman, Nissan Americas. “As Nissan continues to grow throughout the Americas David will play a critical role in strengthening our Communications capabilities and implementing an improved level of process, alignment and capability across the region.”

The appointment of Reuter follows news, earlier this autumn, that Simon Sproule would be returning to Nissan as its global communications chief, and taking on significant marketing duties, as well.  Sproule had briefly left Nissan’s Japanese headquarters for a stint with Microsoft.  He made a quick return to the auto industry, handling communications duties for the Renault-Nissan alliance, before regaining his post in Japan.

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Reuter, who will report to Sproule, has also had extensive overseas experience.  After beginning his career, in Detroit, as a PR agency representative for Michelin, he joined Ford, in 1994.  With the U.S. maker, Reuter served assignments in both Tokyo and in Cologne, Germany.