There’s a decided downturn in the number of automakers planning to pitch their wares during the coming weekend’s Super Bowl XLIX. Only five have confirmed a presence, including Nissan, returning for the first time in nearly two decades – while other familiar corporate faces, such as Volkswagen, intend to sit on the sidelines.
But there’s growing speculation about whether Fiat Chrysler will stage a return to the big game’s annual ad fest. Several insiders have suggested a big “surprise” is in store. That would be in keeping with the maker’s past strategy, starting with the unexpected 2:00 minute commercial that ran four years ago featuring rap star Eminem.
If Chrysler does return for Super Bowl XLIX, it won’t be alone in stretching out its message. Nissan is teasing an extended commercial of its own planned for the game. (more…)