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Nissan Outlines Big Boost in Production in the Americas

Increased exports critical part of plan.

by on Aug.26, 2013

Nissan recently expanded capacity at its Canton, Miss. plant to handle the latest-generation Altima sedan.

With expanded operations in the U.S., and new plants in both Brazil and Mexico on tap, Nissan is projecting a big jump in production capacity in the Americas.

While the maker is targeting significant sales growth in North, South and Central America, increased exports are a major factor in the maker’s production push – which will see it boost capacity to more than 2 million in the Americas by the end of 2014, it says.

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The second-largest Japanese automaker is in the midst of a $5 billion investment program that includes its two assembly plants in the U.S., as well as new operations in Latin America. In all, it expects this “response to strong growth opportunities” to generate, according to a corporate statement, “more than 10,000 jobs across the region, with much of that hiring complete or underway.”


Nissan Goes to Extrem With Hatchback Concept

Maker targeting big growth in Brazil.

by on Oct.22, 2012

The Nissan Extrem show car borrows design details from the GT-R and 370Z.

Nissan is going to Extrem lengths in its bid to plant its flag in the booming Brazilian market.

That’s the name of its new concept hatchback – the first show car the Japanese maker has ever developed specifically for Brazil, now the world’s third-largest national automotive market.  Don’t be surprised to see elements of the Nissan Extrem show up in production form once the maker’s new assembly plant near Rio starts rolling in late 2013.

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The 2+2 was developed by Nissan’s advanced styling studio in Santa Monica, California, Nissan Design America, or NDA.  But it’s specifically targeted at Brazil, which has seen some of the fastest automotive sales growth in the world in recent years, tracking just behind the fast-paced Chinese market.

Described by Nissan global design director Shiro Nakamura as “high character,” the Nissan Extrem looks a bit like the love child of a Murano and Hyundai Veloster.


Nissan Teases “High-Character” Concept to Debut at Sao Paulo Show

Meant to “dazzle,” concept could be one of 51 new models.

by on Oct.18, 2012

Nissan offers a hint of a "high-character" concept debuting in Brazil later this month.

As part of its Nissan 88 business plan, the second-largest of Japan’s automakers is planning to roll out 51 new vehicles in the coming years.  That includes mainstream offerings like the 2013 Altima, battery-electric vehicles like the planned Infiniti LE – and just might include a “high-character” hatchback that would be based on a show car set for debut at the Sao Paulo Auto Show, in Brazil, in a few weeks.

Nissan has offered up a hint of what it has in store with a pair of strikingly unusual teaser images.  Painted in a brilliant sunrise hue, the renderings appear to reveal a three-door – though some are suggesting the unnamed model might be a distinctly different design ala the Hyundai Veloster.

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The choice of the annual Brazilian auto show all but certainly hints at a relatively mainstream price tag and compact or smaller body, meanwhile.  The biggest sellers in the Portugese-speaking country target the so-called Popular Car segment.


Nissan Announces New Plant for Mexico

$2.0 bil factory will support growth across the Americas.

by on Jan.25, 2012

Nissan targets 85% "localized" production with the addition of a new plant in Mexico and another in Brazil.

Nissan will invest $2.0 billion in a new Mexican assembly plant complex intended to support its rapid growth plans across the Americas, with the factory scheduled to produce as many as 175,000 subcompact cars a year when it opens in 2013.

The new complex will complement Nissan’s two existing operations “South of the border,” and bring to 13,500 the number of workers the Japanese maker employs in the booming Mexican auto industry. That doesn’t include th e9.000 additional jobs it is expected to create in the country’s parts making network.

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A new supplier park will be built on the site of the Nissan plant, which will go up in Aguascaliente, one of the centers of Mexican automotive production., and many of those additional jobs will be located there, Nissan officials noted.

“Mexico is a key engine for Nissan’s growth in the Americas,” said Nissan Motor Co. Chief Executive Carlos Ghosn.


Nissan-Renault Launch $1.8 Bil “Brazil Offensive”

Makers aim to double share in booming market by 2016.

by on Oct.06, 2011

Renault's new Duster 4x4 is part of an aggressive product program aimed at Brazil that will see it - and Nissan - launch 23 new models.

Nissan and its alliance partner Renault will invest $1.8 billion in an aggressive campaign to double their market share in the booming Brazilian auto market over the next five years.

Expanding upon earlier announcements, the two makers will launch 23 new models and expand their combined production capacity to 580,000 vehicles annually.

“Brazil represents a tremendous opportunity – both as a manufacturing base and as the home of a new generation of Renault and Nissan customers,” said Carlos Ghosn, who serves as CEO of both Nissan and Renault, during an announcement in Rio de Janeiro. “Brazil weathered the recession and emerged as the clear engine of growth for Latin America in the 21st century. We look forward to contributing to the region’s rapidly evolving manufacturing and technological expertise.”

Fueled by its fast-growing middle-class, automotive demand in Brazil has been red hot and that’s leading makers to commit to invest billions to boost their production capacity.  But could they heading for trouble?  The market has seen some unexpected slowdowns this year which raises concerns about Brazil’s ability to maintain its momentum at a time when much of the rest of the global economy – even China – is showing signs of trouble.

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But Ghosn – who is a Brazilian native – is clearly convinced the market can overcome its problems.  With a population of 190 million, Brazil has become the largest economy in Latin America, in large part due to a 25% growth in its middle class over the past decade.  Vehicle ownership surged from 121 per thousand in 2002 to 158 by 2008.


Brazil Betting on Continuing Car Boom – But Could it go Bust?

Exports down, imports up even with makers boosting capacity by nearly 2 million.

by on Sep.02, 2011

An Opel Astra sold by GM in Brazil.

While the spotlight has been shining on China and India, in recent years, there’s another booming market among the so-called BRIC nations.  Fueled by its fast-growing middle-class, automotive demand in Brazil has been red hot and that’s leading makers to commit to invest billions to boost their production capacity.

But could they heading for trouble?  The good news is that sales bounced back last month after a discouraging June decline.  But even with demand heating up again, some observers wonder whether the market could be facing problems – especially for Brazil’s domestic producers, as importers flood the market and undercut them on price.

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With a population of 190 million, Brazil has become the largest economy in Latin America, in large part due to a 25% growth in its middle class over the past decade.  The Portugese-speaking nation’s economy was on a roller-coaster ride for much of the last decade but recent reforms have been paying off handsomely.