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Nissan Aims to Transform Nismo into “Affordable Performance” Brand

Two new models debut in Chicago.

by on Feb.08, 2013

Nissan's global marketing chief Simon Sproule with the new Nissan 370Z Nismo.

Nissan plans to transform its long-time motorsport arm into an “affordable” performance brand, two new models wearing the Nismo badge making their debut at the Chicago Auto Show this week.

Originally launched in September 1984, its name a shorthand reference to Nissan Motorsport International Limited, Nismo was primarily focused on sports car racing, including Japan’s Formula 3 series.  Until now, only a handful of vehicles were built for road use, but that’s about to change, according to Nissan’s global marketing and communications chief Simon Sproule.

Power! Power! Power!

The two offerings on display at Chicago’s McCormick Place include the Juke Nismo, a sporty version of Nissan’s little crossover, and an update of the 370Z Nismo, the 2-seat sports car until now being one of the few production Nissan models to get the Nismo treatment.  And there will be more to come, according to Sproule.

“This represents an exciting new growth opportunity for the Nissan brand,” he said during an interview at the Chicago Auto Show.


Nissan Goes Subtle With ’13 Z-Car Update

2013 370Z will be offered in three body styles.

by on Feb.08, 2012

Can you spot the changes in the new Z-Car?

If Nissan’s newly-updated 370Z were a game it would be the type that requires you to spot the subtle differences between two largely identical images.  To borrow various clichés, the changes for 2013 are “subtle” and “evolutionary,” rather than the type likely to grab your immediate attention.

Not that this necessarily matters, as the outgoing model was a pretty striking design that doesn’t need many changes to stay fresh.

Your Auto Show Guide!

So, for the 2013 update making its debut today at the Chicago Auto Show, the most significant changes include:

  • A refreshed front fascia with vertical LED daytime running lights;
  • Revised 19-inch aluminum allow wheels on the Sport Package and new 18-inch wheels for the 370Z Coupe;
  • Euro-tuned shocks on the Sport Package models; and
  • Two new exterior colors: Magma Red and Midnight Blue.