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Posts Tagged ‘nismo’

Nissan Puts Sentra, Juke in Overdrive with Nismo Editions

Along with Nismo GT-R, Nissan rapidly expands performance line-up.

by on Nov.20, 2013

Nissan's Nismo Sentra helps the sedan shed its "sedate" reputation. The maker has three vehicles in the Nismo stable.

Anyone who thinks of the Nissan Sentra as a sedate, even stodgy four-door may be in for quite a surprise when they get a look at the 2014 Nismo Concept version that made its first appearance today at the annual L.A. Auto Show.

The sportiest version of the Sentra yet is actually one of three new models to carry the Nismo badge as Nissan moves to expand the presence of its high-performance brand-within-a-brand. Also on display in Los Angeles is the all-new 2014 Nismo Juke, while Nissan is using the simultaneous Tokyo Motor Show to highlight the debut of the equally all-new Nismo GT-R.

Fuel for Thought!

“Fans have asked that we bring back a high-performance Sentra straight from the factory, just like in generations past,” said Nissan Vice President of Product Planning, Pierre Loing. “With Nismo, our in-house motorsports arm already producing versions of the 370Z Nismo, JUKE Nismo, JUKE Nismo RS and upcoming GT-R Nismo, we wanted to demonstrate where we could go in the future.” (more…)

Nismo 370Z Coming This Summer

Nissan second product joins Juke Nismo.

by on May.01, 2013

Nissan announced the 370Z Nismo will reach dealer showrooms this summer.

Nissan announced back in February that it would be expanding its performance-oriented sub-brand, dubbed Nismo for Nissan Motorsports, which will offer sportier, enthusiast versions of Nissan products. And now the second Nismo-inspired vehicle is coming.

The Nismo version of the Nissan 370Z will reach showrooms this summer.

The 2014 370Z Nismo follows the new Nismo design theme with distinctive new exterior and interior accents.

Your High Horsepower Source!

“The 370Z Nismo, since its introduction as part of the original Nissan 350Z lineup, has embodied the spirit of Nismo – race-proven engineering that is attainable,” said Pierre Loing, vice president, Product and Advanced Planning and Strategy, Nissan Americas.

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Nissan Confirms New NISMO GT-R, Plans to Open New NISMO HQ and Plant

Performance brand will anchor Japanese maker’s return to Le Mans in 2014.

by on Feb.25, 2013

The 2014 GT-R will provide the foundation for Nissan's next NISMO model.

Nissan plans to rapidly ramp up its line-up of high-performance models under the NISMO brand, with a new version of the GT-R sports car to join the Juke and 370Z NISMO models the maker unveiled earlier this month at the Chicago Auto Show.

Originally intended to serve as the Japanese maker’s racing arm, NISMO will now get its own headquarters and a plant specifically earmarked to produce its performance street products.

Your Performance Auto News Source!

During a news conference in Japan on Tuesday morning, Nissan CEO Carlos Ghosn also outlined an expanded role for NISMO in the maker’s global motorsports program, with Nissan planning to field a car for the 24 Hours of Le Mans in 2014 that will be based on the revolutionary DeltaWing project it sponsored during the 2012 running of the grueling endurance race. While details have yet to be released, the new Le Mans car will make extensive use of electric propulsion, as well as advanced aerodynamic design.

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Nissan Aims to Transform Nismo into “Affordable Performance” Brand

Two new models debut in Chicago.

by on Feb.08, 2013

Nissan's global marketing chief Simon Sproule with the new Nissan 370Z Nismo.

Nissan plans to transform its long-time motorsport arm into an “affordable” performance brand, two new models wearing the Nismo badge making their debut at the Chicago Auto Show this week.

Originally launched in September 1984, its name a shorthand reference to Nissan Motorsport International Limited, Nismo was primarily focused on sports car racing, including Japan’s Formula 3 series.  Until now, only a handful of vehicles were built for road use, but that’s about to change, according to Nissan’s global marketing and communications chief Simon Sproule.

Power! Power! Power!

The two offerings on display at Chicago’s McCormick Place include the Juke Nismo, a sporty version of Nissan’s little crossover, and an update of the 370Z Nismo, the 2-seat sports car until now being one of the few production Nissan models to get the Nismo treatment.  And there will be more to come, according to Sproule.

“This represents an exciting new growth opportunity for the Nissan brand,” he said during an interview at the Chicago Auto Show.

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Nissan Turning Nismo into Mainstream Performance Brand

by on Nov.29, 2012

The Nissan Juke Nismo concept reveals the red mirror caps likely to become a signature of the performance sub-brand.

Nissan plans to transform its Nismo subsidiary into a new, mainstream performance brand-within-a-brand, loosely modeled on the likes of the Mercedes-Benz sub-brand AMG, TheDetroitBureau.com has learned.

Unlike some previous Japanese efforts to create sporty sub-brands, every model to wear the Nismo badge will get a measurable bump in performance, more sporty suspension tuning and distinctive exterior and interior design modifications, according to a senior Nissan executive.

The new operations will launch next year with the introduction of the new Nissan Juke Nismo. Other models will quickly follow. Meanwhile, Nissan will increase Nismo’s presence in various motorsports programs to enhance its visibility.

Your Global Source!

“We saw an opportunity,” Nissan global marketing chief Simon Sproule explained during  an exclusive interview.  “No Japanese company has exploited its performance heritage successfully,” he added, including Nissan’s luxury arm, Infiniti.

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