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Ford Takes Over NFL Truck Sponsorship from GMC

Hyundai paid $200 million for car sponsorship rights.

by on Sep.07, 2016

Ford's Mark LaNeve, left, and NFL Commissioner Roger Goodell seal the deal on Ford becoming the league's official truck sponsor.

The tug of war between Ford and General Motors’ trucks moved in the Blue Oval’s direction as it secured the title as the “Official Truck” of the National Football League, taking the job from the GMC Sierra.

GMC ended its partnership with the NFL in 2014 and this move isn’t entirely surprising as the Detroit Lions are owned by the family of Ford Motor Co. Executive Chairman Bill Ford.

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“America’s truck leader is teaming up with organizers of the nation’s favorite sport to put the spotlight on fans and players who show toughness, smarts and determination on and off the field, and who deserve to be recognized for that,” Ford top U.S. marketing executive Mark LaNeve said in a statement. (more…)

Hyundai Replaces GM as Top NFL Sponsor

Korean maker paying $50 million annually for new deal.

by on Jun.29, 2015

Hyundai's profile is going to get quite a bit higher with its new four-year sponsorship deal with the NFL.

For hours on end every Sunday this fall, American football fans are going to see something new on their television screens: the Hyundai logo. The South Korean automaker is taking over for General Motors as the league’s top sponsor in a new four-year agreement.

No figures were released on the deal, but ESPN reported that Hyundai will pay $50 million annually: double GM’s $25 million payout. Unlike the GM deal, the NFL can still sell the truck category and the rights to give away that vehicle to the Super Bowl MVP. GM’s three-year deal was exclusive, but was tied specifically to GMC.

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“We value our relationship with the NFL and its fans, but have decided to focus our sponsorship resources in other areas in the future,” GM said in a statement. (more…)