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Posts Tagged ‘new VW Atlas ute’

Smaller is Bigger with 2-Row Volkswagen Atlas Sport Cross Concept

German marque adds another option to growing SUV line-up.

by on Mar.28, 2018

Volkswagen put a new spin on its fast-selling Atlas sport-ute at the NYIAS with the Sport Cross Concept.

According to ancient lore, Atlas carried the world on his shoulders. Not a bad metaphor when you consider the challenge the Volkswagen Atlas was tasked with when it came to market barely a year ago.

The three-row SUV has proven to be one of the most critical offerings the German automaker has brought to the U.S. market in decades and one of the key reasons why VW not only leveled off after years of declining sales but also has actually scored a 5.5% increase during the last 12 months despite the overall American market slowdown.

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Now, VW is set to create a “family” of Atlas offerings, with a new two-row, five-passenger version, dubbed the Atlas Sport Cross making its debut during a media preview ahead of the opening of the New York International Auto Show on Tuesday night. But, if the word, “family” connotes more than just two, well, you just might not be wrong. While Volkswagen officials aren’t ready to discuss what’s coming further down the line, still more variations on the Atlas theme could be in the works. (more…)