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Posts Tagged ‘new Toyota Camry’

Toyota Leaves Nothing to Chance with New Camry Launch

Toyota's top-selling midsize sedan still drives company's global efforts.

by on Jun.19, 2017

Toyota designers were looking to add to excitement to the new Camry for 2018 as the maker remains committed to the "car" segment.

Toyota Motor Co. isn’t leaving anything to chance as it prepares for the launch of the new 2018 Toyota Camry, which will be the star of the largest advertising campaign the company has ever mounted.

“We’re almost doubling the size of the outgoing model’s marketing effort,” said Jack Hollis, who was promoted to group vice president and general manager of the Toyota Division is early March.

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His ascension to the top spot came as Toyota was preparing for the launch of the eighth generation Camry, which is played a dominant role in the mid-sized passenger car segment for three decades. (more…)

Toyota Goes Back to Drawing Board for Next-Gen Camry

No more “refrigerators” mantra pushes maker to improve styling.

by on Dec.01, 2016

Toyota offers a hint of the new Camry model it will reveal at the North American International Auto Show.

Look for an all-new, eighth-generation Toyota Camry to make its debut at the upcoming North American International Auto Show in Detroit, the automaker’s top U.S. executive confirmed today.

Calling it perhaps the most important product the automaker has ever launched in the U.S., Senior Vice President of Automotive Operations Bob Carter said the 2018 Camry will introduce a new and much more passionate approach to design and driving dynamics. The goal is to move away from the reliable but boring product that, Carter acknowledged, is often derided as a rolling “refrigerator.”

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“We’ve been criticized for being conservative in our styling. Some of you call it boring,” said Carter, speaking to reporters at a holiday gathering in Detroit. “Now we’re focusing on building a more fun-drive, stylish vehicle” which, he said, “sent shivers down my spine the first time I saw it.” (more…)