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First Look: Nissan Juke NISMO

Power to the people.

by on Nov.30, 2011

Nissan will put the Juke on NISMO-brand steroids.

The Nissan Juke has proven wildly popular, selling more than 232,000 copies in its brief time on the market.  Now, bets the number two Japanese maker, it could build up demand by pumping up performance.

The Nissan Juke NISMO will be the most mainstream model yet to wear the maker’s performance badge, said CEO Carlos Ghosn during a Tokyo Motor Show preview, calling the compact crossover, “a logical platform to take NISMO…in a mainstream product range.”

You Are There!

Brazilian-born Ghosn didn’t have much more to say about the Nissan Juke NISMO Concept, though a press release fills in a few blanks about the prototype, which starts off with a lower, wider and decidedly more aggressive look than the more mainstream crossover.