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First Look: Mercedes-Benz CLA Shooting Brake

Revisiting the wagon.

by on Nov.26, 2014

The new Mercedes-Benz CLA Shooting Brake may be what's needed to change the opinions of U.S. drivers about wagons.

Manufacturers have tried going the semantic root: dubbing them shooting brakes, estates, crossovers and cross country. But Americans have shown an uncanny ability to sniff out a station wagon and turn up their noses – which is all the more ironic considering wagons make up one of the hottest segments in Europe.

Could the new Mercedes-Benz CLA Shooting Brake bridge that gap? The more immediate question is whether the German maker will try. It isn’t yet saying whether it will import the “two-box” take on its popular new compact luxury model. But these initial images suggest it might be worth a try.

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“Like its big brother, the CLS Shooting Brake, the CLA Shooting Brake is targeted at active customers who are looking outside of the mainstream for a car that impresses with a high utility value,” says Ola Källenius, who oversees Mercedes marketing and sales operations. (more…)

Mercedes Hopes GLA Will Tap into Booming Compact Crossover Market

German maker with find plenty of competition in segment.

by on Sep.29, 2014

Mercedes expects the new GLA to duplicate the success of its CLA sedan, which is a hot seller.

Barely a year after launching its new CLA coupe-like sedan, Mercedes-Benz has sold more than 30,000 to U.S. buyers and, the maker claims, probably would be doing twice that volume if it could get more from its new factory in Hungary.

No wonder the maker’s senior executives are positively jumping for joy as the even newer Mercedes-Benz GLA heads for U.S. showrooms. “The segment is potentially three times as large,” suggested communications chief Rob Moran, during a media drive of the new crossover-utility vehicle in Vermont.

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Crossovers are already beginning to outsell conventional sedans in the U.S. market, and most analysts anticipate the same thing is about to happen in the compact luxury segment. That’s spurring a flood of new offerings, the GLA just one of the latest to join such alternatives as the BMW X1. (more…)

First Drive: 2015 Mercedes-Benz GLA

Compact crossover among best in crowded segment.

by on Sep.29, 2014

The new GLA is the fifth - and smallest - crossover/ute in the Mercedes family.

What a difference one little letter can make. In many ways, the new Mercedes-Benz CLA and GLA models are a lot alike, starting out with the German maker’s basic small car platform. But there are also a surprising number of ways the two models diverge.

The CLA is the compact, coupe-like sedan that Mercedes launched last year, quickly becoming one of the maker’s most successful products ever, demand so far well exceeding supply. The new Mercedes-Benz GLA adopts a more hatchback-style crossover body style that targets an even larger segment of the luxury market.

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But the differences are even more substantial, as we learned during several days of driving the new GLA through northern Vermont just as the leaves began to turn their autumn colors. The year-long delay in bringing the crossover to market appears to have given Mercedes engineers the time they needed to address earlier complaints about the coupe-like CLA’s ride and handling. (more…)