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McConaughey Makes Return for Lincoln

Ad campaign generated parodies – and strong sales.

by on Dec.29, 2014

Academy Award winner Matthew McConaughey will have a big presence for Lincoln – again.

He’s been the target of parodies from the likes of Jim Carrey and Ellen DeGeneres, but the folks at Lincoln apparently like what they’ve seen from actor Matthew McConaughey because they’re bringing him back for a sequel.

The Academy Award-winning actor will start pitching the upscale maker’s MKZ model later this week, part of Lincoln’s  effort to regain some momentum after years as a second-tier player in the otherwise booming U.S. luxury market.

A Real Performer!

The first round of ads, which focused on the new Lincoln MKC, might have generated a fair share of parody, but they also drew people into the maker’s showrooms, said the maker’s marketing manager Andrew Frick. (more…)