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Posts Tagged ‘new honda accord’

Honda Investing Big in Future of Accord

Officials believe new model will impact midsize segment.

by on Sep.18, 2017

Honda invested more than $250 million and added 300 jobs at its Marysville, Ohio, plant for the new Accord.

Honda celebrated the kickoff of full production of its top-selling Accord sedan by announcing the $267 million investment in the Ohio plant that produces the car. The new support will bring 300 jobs to the facility.

“The new jobs and production growth will enable us to meet anticipated strong demand for the new Honda Accord,” said Rob May, MAP plant manager, in a statement.

News Now!

The money is really a reflection of Honda’s optimism about the midsize car market, and the redesigned for 2018 Honda Accord. Honda officials believe that despite the trend of rising utility vehicle sales in the U.S., the midsize market holds great potential. (more…)

Honda Pulls Wraps Off All-New 2018 Accord

Update: could an Accord Type-R be in the works?

by on Jul.14, 2017

Honda goes to the heart of its domestic opposition, revealing the 2018 Accord in Detroit.

Honda has finally pulled the covers off its tenth-generation Accord, revealing a sedan  that’s both more stylish and lavishly equipped and which takes a “new direction” in its powertrain line-up with the debut of not just one but two new turbocharged engine options.

The launch of the 2018 Honda Accord comes at a critical time for both the Japanese automaker and the auto industry as a whole. Long one of the U.S. market’s best-selling models, the new Honda sedan will launch into a market where buyers by the million are migrating from passenger cars to SUVs, crossovers and other light trucks. Complicating matters, Accord will go up against a dramatic new version of arch-rival Toyota’s midsize Camry sedan.

Breaking News!

“We are redefining the Honda Accord for a new generation of buyers by bringing something unexpected that challenges the idea of what a mainstream sedan can be,” said Jeff Conrad, senior vice president of the Automobile Division at American Honda.

(more…)