Detroit Bureau on Twitter

Posts Tagged ‘new honda accord’

Honda Pulls Wraps Off All-New 2018 Accord

Update: could an Accord Type-R be in the works?

by on Jul.14, 2017

Honda goes to the heart of its domestic opposition, revealing the 2018 Accord in Detroit.

Honda has finally pulled the covers off its tenth-generation Accord, revealing a sedan  that’s both more stylish and lavishly equipped and which takes a “new direction” in its powertrain line-up with the debut of not just one but two new turbocharged engine options.

The launch of the 2018 Honda Accord comes at a critical time for both the Japanese automaker and the auto industry as a whole. Long one of the U.S. market’s best-selling models, the new Honda sedan will launch into a market where buyers by the million are migrating from passenger cars to SUVs, crossovers and other light trucks. Complicating matters, Accord will go up against a dramatic new version of arch-rival Toyota’s midsize Camry sedan.

Breaking News!

“We are redefining the Honda Accord for a new generation of buyers by bringing something unexpected that challenges the idea of what a mainstream sedan can be,” said Jeff Conrad, senior vice president of the Automobile Division at American Honda.

(more…)