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Posts Tagged ‘new Ford Fiesta’

Ford Looking to Crossover With New Fiesta

New, ute-like version could shore up appeal amidst global market shift.

by on Nov.30, 2016

Ford unveiled its next-gem Fiesta in Germany, including a new version call the Fiesta Active. It's unknown if the Active will hit U.S. shores.

It may be one of the smallest models in the Ford Motor Co. line-up, but the Detroit-based automaker has some big plans for the all-new Fiesta subcompact it unveiled during a splashy event at its Cologne, Germany, assembly plant.

Among other things, Ford hopes to take the Fiesta up-market, adding a higher-priced – and significantly higher-profit – Vignale version. There will also be a new crossover-like version of the Ford Fiesta, dubbed Fiesta Active, a move that could help rebuild momentum in a number of key markets, such as the U.S., where buyers by the millions are shifting from passenger cars to utility vehicles.

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“We don’t want to build commodities anymore,” declared Jim Farley, Ford Europe CEO, during an event that brought together 2,500 Ford dealers and staff and members of the news media. (more…)

Ford Set to Reveal All-New Version of Fiesta

Critical makeover could help reverse declining sales.

by on Nov.28, 2016

Ford is looking to change the sales momentum on its smallest car with the debut of the 2017 Ford Fiesta.

With small car sales taking a nosedive, tomorrow’s unveiling of an all-new, seventh-generation Fiesta model could be precisely what Ford Motor Co. needs to reverse the familiar subcompact’s momentum.

Long one of the most popular models in the maker’s global line-up, Fiesta has been hard hit by the impact of cheap gas and the concurrent shift away from conventional passenger cars to crossover and sport-utility vehicles. Ford recently announced it will shift production of all its small car models, including the slightly bigger Focus, from the U.S. to Mexico, replacing them with higher-demand trucks.

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“The new Fiesta will be our best expression of Ford – lovable fun, sporty to drive and with an unmatched personality true to the spirit of the iconic small car that has delighted generations of customers for the past 40 years,” Jim Farley, president of Ford’s European operations, said in a statement. (more…)