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Posts Tagged ‘new Fiat 500’

Fiat Rolls Out New Version of 500c

Brand looks to play on history to draw buyers.

by on Apr.15, 2015

FCA introduced its 2015 Fiat 500c 1957 Edition hatchback and cabrio models.

The Fiat 500 has earned more than its share of plaudits for its eye-catching design.

The car is instantly recognizable and has certain curb appeal long absent from workaday sedans. But even Fiat Chrysler Automobile diehards admit privately that the 500 is probably too small for the typical American consumer, who wants more room and more power.

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But the car’s diminutive size hasn’t stopped marketing experts at FCA US from making a valiant effort to sell new and different versions of the 500 to American customers. The latest version, which is making its debut in time for spring and summer when the interest in top-down driving peaks, is the new 1957 Edition Cabrio with its soft top. (more…)

First Drive: 2015 Fiat 500 Abarth

No room, no worries when driving this pleasing pocket rocket.

by on Dec.24, 2014

The 2015 Fiat 500 Abarth is big fun in a little package, in large measure due to its 1.4-liter MultiAir turbo.

No vehicle is perfect and the Fiat 500 Abarth has its share of shortcomings.

For starters, it can only carry two passengers. You can add to the list that it barely has enough room for the groceries of someone living alone and it’s dwarfed by most of the vehicles on the road, which can be unnerving at times.

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And it’s a blast to drive! (more…)

Fiat Betting on Mix of Style and Utility with New 500X

Crossover aimed at putting a halo: around the brand.

by on Nov.20, 2014

Fiat introduced its new 500X crossover at the L.A. Auto Show. It's the third vehicle in the U.S. line-up.

“X” marks the spot for Fiat as it debuts its new 500X crossover-utility vehicle at the Los Angeles Auto Show.

It’s set to become the third model in the maker’s U.S. line-up and, if it connects with American buyers, could become the brand’s best-seller. At least Fiat is hoping so, considering the lackluster performance of the 500L people-mover that the market has largely ignored.

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“I think this car will do extremely well here,” Jason Storcevik, the CEO of the Fiat brand, said during a preview prior to the LA. Auto Show unveiling. (more…)