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First Look: Ford EcoSport

Will Ford eventually bring mini-crossover to U.S.?

by on Jan.04, 2012

The Ford EcoSport crossover shares platforms with the subcompact Fiesta model.

Ford is offering a first glimpse of a new mini-crossover that will share platforms with the maker’s global subcompact, the Fiesta.

Dubbed the Ford EcoSport, the new model made its formal debut this week at Auto Expo 2012, the big Indian motor show in New Delhi.  Underscoring the significance of the new model was the fact that Ford CEO Alan Mulally was personally on hand to lift the covers.

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“The all-new Ford EcoSport reflects our commitment to serve our customers with the cars and trucks they truly want and value,” said the 66-year-old executive.

The latest example of the so-called One Ford strategy – which calls for using common platforms and body “top hats” for markets around the world – the EcoSport is primarily aimed at what Ford describes as “major worldwide growth markets,” notably including India, China and Brazil.

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