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Posts Tagged ‘new crossovers’

Chevy Aims for Top Spot in Brand Sales

Equinox expected to flourish in market’s sweet spot.

by on Apr.20, 2017

General Motors posted a sales increase in March, led by a 26% jump in Chevy Equinox sales.

General Motors believes the introduction of the new Equinox will help Chevrolet move closer to its goal of surpassing Ford and Toyota to become the top-selling automotive brand in the U.S, said one of Chevy’s top marketing executives.

Chevrolet has generated a great deal of positive momentum during the past two years and GM plans to build on the strength of a growing reputation for delivering quality vehicles that are also represent a good value with the introduction of 2018 Chevrolet Equinox this spring, said Steve Majoros, Chervolet, director of car and crossover marketing, told reporters during an update of the company’s business plans.

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Moreover, Chevrolet’s introduction of the new Equinox, which features a fresh design as well as new technology, couldn’t have come at a better time given the rising popularity of compact crossovers, he added. (more…)

Better Mileage, Road Manners Helping Utes Overtake Sedans

New generation of smaller utility vehicles help bolster sales.

by on Jul.14, 2015

Honda's CR-V is one reason why crossovers and sport-utiliies are outselling sedans for the first time ever.

For the first time ever, sales of crossovers and conventional sport-utility vehicles are outselling sedans, capping a nearly three decade-long transformation of the U.S. auto market.

When the first generation of sport-utility vehicles emerged in the post-War era they were largely aimed at professionals and outdoorsmen. By the 1980s, manufacturers began targeting more mainstream buyers. But it’s only in recent years that utility vehicles have become the products of choice for millions of American families.

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Industry analysts say several factors have hastened that transformation. For one thing, newer crossover-utility vehicles offer more car-like, on-road manners than traditional SUVs. A new study also points to another critical factor: the increasingly small gap in fuel economy between utes and sedans. (more…)