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Posts Tagged ‘new Chevy crossover’

Chevy Aims for Top Spot in Brand Sales

Equinox expected to flourish in market’s sweet spot.

by on Apr.20, 2017

General Motors posted a sales increase in March, led by a 26% jump in Chevy Equinox sales.

General Motors believes the introduction of the new Equinox will help Chevrolet move closer to its goal of surpassing Ford and Toyota to become the top-selling automotive brand in the U.S, said one of Chevy’s top marketing executives.

Chevrolet has generated a great deal of positive momentum during the past two years and GM plans to build on the strength of a growing reputation for delivering quality vehicles that are also represent a good value with the introduction of 2018 Chevrolet Equinox this spring, said Steve Majoros, Chervolet, director of car and crossover marketing, told reporters during an update of the company’s business plans.

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Moreover, Chevrolet’s introduction of the new Equinox, which features a fresh design as well as new technology, couldn’t have come at a better time given the rising popularity of compact crossovers, he added. (more…)

Makeover for Chevrolet Traverse Set to Take NAIAS Bow

Updated ute gets larger, lighter, better equipped.

by on Jan.09, 2017

The all-new 2018 Chevrolet Traverse gets a major makeover, not just in looks but also size and efficiency.

GM is upping its game to take advantage of the huge shift from passenger cars to utility vehicles. Following the makeover of the Chevy Equinox, General Motors’ big brand is rolling out an all-new version of the Traverse at the North American International Auto Show.

The mid-range, three-row model grows a bit bigger on the outside and a lot roomier inside for 2018. Nonetheless, it’s also a fair bit lighter than the outgoing Chevy Traverse, something that will translate into a smoother, more nimble ride – and notably better fuel economy.

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The debut of the 2018 Traverse is part of what Brian Sweeney, the U.S. chief of the Chevrolet brand, calls a “major onslaught” of new products aimed at taking advantage of the growing surge in SUV and crossover-utility vehicle sales. (more…)

Chevy Going Cuckoo for Crossovers!

Plans call for a new model slotted between Traverse, Equinox.

by on Jul.20, 2015

Chevrolet is looking to add another crossover into its line-up after 2017. The newbie will be a short-wheelbase version of the Traverse, reports says.

Chevrolet is looking to exploit the growing demand for crossovers by wedging a fourth one into its lineup between the Traverse and smaller Equinox.

Following the example of several other automakers, the brand will add a yet-to-be-named fourth model sometime after 2017, according to Automotive News.

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In order to do so, the Equinox will be downsized a bit and the Traverse will remain a full-size, seven-seat model, reports claim. The new model will, in essence, be a short-wheelbased version of the Traverse, the report said. General Motors officials have declined to comment on the possibility. (more…)

Chevrolet Making Trax with New Crossover

Maker’s latest entry hits new market sweetspot.

by on Oct.06, 2014

Trax blends small car agility with the utility of an SUV. It's Chevrolet's seventh small vehicle launch in less than four years.

With a new wave of trucks and full-size sport utility vehicles now its showrooms, Chevrolet is battling perceptions that its the flow from its product pipeline is slowing to a trickle.

As it’s doing with the midsized Colorado pick up truck, Chevy is pushing into a new segment with the introduction of a new compact utility vehicle the Chevrolet Trax, which is slated to reach Chevrolet showrooms early next year.

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GM has already introduced a version of the Trax in China and the crossover is scheduled to enter the booming compact utility vehicle market, which is rapidly overtaking midsized sedan segment as the largest in the U.S. Additionally, compact utility sales also produce larger profits for carmakers than compact and midsized cars, experts note. (more…)