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Car Sales On Track for Solid April

Preliminary numbers suggest momentum keeps building.

by on Apr.26, 2012

Japanese makers, in particular, appear to be having a very good month. But incentives for products like the Toyota Camry have also ramped up.

Final sales figures for April aren’t due out until next week but expectations are building for another month of automotive market momentum.

Light vehicle sales in the U.S., including fleet, are expected to reach 1.2 million units for the month, up 3.4% from April 2011, according to a forecast from True, an online data information center.  That would work out to another month in which the Seasonally Adjusted Annualized Rate or SAAR will exceed 14 million units – notably ahead of most forecasts going into 2012.

With other indicators providing mixed signals, analysts see the steady growth of the U.S. automotive market as a critical to the nation’s economic recovery.

Your Trusted Source!

While forecasts for April vary, TrueCar – which relies on data provided by a national network of dealers – expects the SAAR to reach 14.6 million for the month, up from 13.2 million in April 2011 and 14.4 million in March 2012. Fleet and rental sales are expected to make up 18% of total industry sales in April 2012, TrueCar estimated in its forecast.


Q&A: Ford President Mark Fields

The risks and rewards of skipping a federal bailout.

by on Jul.21, 2009

Ford's decision to skip a federal bailout certainly hasn't hurt sales, says the automaker's president, Mark Fields.

Ford's decision to skip a federal bailout certainly hasn't hurt sales, says the automaker's president, Mark Fields.

The U.S. new car market is bound to recover…someday.  But so far, it has defied predictions of a turnaround and continues operating at levels not seen in decades – volumes down nearly 50% from the record sales of the early part of this decade.  Surprisingly few makers have escaped the impact of the slump, though a few have some positive stories to tell.

While Ford, for example, is down overall, its retail share has actually been up a bit, year-over-year.  Why?  Well, there are several possible explanations, including the automaker’s risky decision to reject a federal bailout, even as Washington tossed tens of billions at its cross-town rivals.

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News you need! posed that and several other questions to 49-year-old Mark Fields, Ford’s President of the Americas, during today’s media preview of the automaker’s 2010 product line-up.  Jump to the next page to see what he has to say.