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Quality Issues, Higher Prices Make New Car Buyers Cranky in 2014

Better vehicles don’t equate to happy customers, survey shows.

by on Aug.31, 2015

Lexus finished atop the most recent American Customer Satisfaction Index beating Mercedes.

Despite the fact that new vehicles have more convenience and safety features than ever – equipment expected by new vehicle buyers – those same people are growing tired of the quality issues and higher prices that often come with those add-ons.

Car buyer satisfaction fell 3.7% in 2014, the third year in a row, to 79 on a scale of 100, according to the American Customer Satisfaction Index. The slide isn’t entirely unexpected as the industry recalled more than 60 million vehicles last year.

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Owners reported a 40% increase in recalls in the second quarter of last year, the ACSI reported. Many of the actions were related to the electronics and safety options that are supposed to make driving safer and more enjoyable. (more…)