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First Look: 2018 Buick LaCrosse Avenir

Buick offers up its answer to GMC’s Denali.

by on Nov.08, 2017

Buick's new upscale LaCrosse gets the Avenir badge. GM's premium brand is tagging high-end versions of its vehicles much like GMC's Denali sub-brand.

Few concept cars have generated more buzz than the Buick Avenir, the sleek and sexy sedan that made its debut at the 2015 Detroit Auto Show. Despite repeated efforts to make a business case, General Motors has given up on putting the concept into production, but the Avenir name lives on.

Think of it as Buick’s answer to GMC’s top-line sub-brand, Denali. We got a look at the first Avenir edition last April with the New York Auto Show debut of the Buick Enclave Avenir. Now, General Motors’ premium brand is giving the Avenir treatment to its midsize LaCrosse sedan.

We Keep You in the Know!

The LaCrosse Avenir is actually just one of several updates the sedan has gotten for 2018. Among other things, Buick has introduced a new mild hybrid system. There’s also a new base trim. Now, the marque is turning to the high end of the midsize segment. (more…)

Redesigned Buick LaCrosse Builds on Avenir Concept

New sedan taking aim at Lexus ES sedan.

by on Nov.18, 2015

The 2017 Buick LaCrosse borrows heavily from the brand's well-received Avenir concept car.

Buick has been trying to convince skeptical American auto buyers that its latest offerings aren’t the bland and forgettable products of the past. And perhaps nothing has come closer to getting that message across than the striking Buick Avenir concept vehicle that debuted at the Detroit Auto Show last January.

While there are currently no plans to put the show car into production, the General Motors “premium” brand could turn heads again with the Los Angeles Auto Show debut of the new 2017 Buick LaCrosse. The familiar nameplate gets an all-new look that borrows liberally from the Avenir concept.

Required Reading!

“The new LaCrosse signals the next phase of Buick’s international momentum,” said Duncan Aldred, vice president of Buick Sales and Marketing, who not so modestly declares the new sedan “drop-dead gorgeous.” (more…)