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Audi Shatters 2014 Sales Predictions with New Record

China, U.S. results forge path to profitability.

by on Mar.10, 2015

Audi's Board of Management Chairman Rupert Stadler highlights the fact the brand sold 1.74 million units globally in 2014.

Audi enjoyed another record year in 2014, selling more than 1.74 million vehicles globally – a 10.5% jump – with auto powerhouses China and the U.S. leading the sales charge.

The result bested the company’s predictions by nearly 500,000 units. Audi saw sales in China rise 17.7% and jump 15.2% in the U.S., which were the biggest increases of any of the countries where Audi sells vehicle with one exception: Brazil. The German maker nearly doubled sales in the country, where it sold fewer than 9,000 units in 2013.

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“We delivered more in 2014 than promised,” said Board of Management Chairman Rupert Stadler. “After a very positive start to this year, we aim to achieve a new record for unit sales in 2015.” (more…)