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In-Vehicle Navigation Sales Will Quadruple by 2019

And Google, Microsoft and Apple hope to be leading the charge.

by on Jul.11, 2012

Chevrolet's GogoLink is a new smartphone app-based navigation system.

The number of cars, trucks and crossovers sold with in-vehicles navigation systems will quadruple in North America by 2019, according to a new study, growing to nearly 13 million new systems annually.

But that may not be as good news as it might seem for traditional navi system suppliers, such as Denso, Harman or TomTom, cautions Boston-based Strategy Analytics, Inc. It warns that high-tech firms, such as Apple, Google and Microsoft, are “beginning to battle for share” as they grow their own automotive business.

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The good news is that future navigation systems, whoever supplies them, will likely be less expensive and offer significantly more features.  Price, even more than functionality, has been a barrier to entry for many consumers – or led them to go with aftermarket devices that can be purchased at a Costco for $100.  And now, potential buyers have the opportunity to go with smartphone navigation apps.


Portable “Navis” to Set New Sales Record

Defying the downturn: why automakers don't share the success.

by on Oct.05, 2009

What recession? Despite the sluggish economy, sales of portable "navis" will top 19 million this year, another record.

What recession? Despite the sluggish economy, sales of portable "navis" will top 19 million this year, another record.

In the carefully controlled aisles of the typical Costco superstore, one of the first things you’re likely to run into is a display for the portable navigation systems.  Plug one in, stick it onto your windshield and you’ll never get lost again, or so claim manufacturers like Garmin, Magellan and TomTom.

The technology has come a long way over the last quarter century.  The first commercial system, the Etak Navigator, required a half-dozen cassette-like data tapes to map a city the size of San Francisco.  Today’s “navi” unit is likely to cover the entire U.S. and Canada on a thumbnail-size memory chip.  And more and more of the devices are adding features like real-time traffic alerts, weather and a Bluetooth cellphone link.

Yet prices have plunged; from an average of $1,000 or more, early this decade, many models now come in at least than $200.

Navigate Your Way to!

Navigate Your Way to!

So, it’s perhaps no wonder that as an otherwise dreary 2009 comes to a close, industry analysts are forecasting that American consumers will have purchased a record 18 million portable navigation devices, up from the previous record, the 17.3 million sold last year.