The bow-tie brand has come undone.
For almost a century Campbell-Ewald Company (Ceco) has been the custodian of the Chevrolet brand, the creation and production of all its advertising and the spending of billions of dollars in various media.
For much of this time the Chevy-Ceco partnership set the gold standard in an agency/client business relationship. And there has been some extraordinary advertising along the way.
But the past several years have not been the best for the Chevy brand and its advertising agency.
Recent work, including the most recent and insipid “American Revolution” ad campaign was not revolutionary, but ordinary and tepid, at its best. But in all fairness Ceco had little or nothing to work with. The cars were not revolutionary, but ordinary and tepid at their best.