Depending upon your point of view about in-car technology, the announcement from Ford could be seen as good news or bad news – or perhaps a little bit of both.
The maker this month produced its 10 millionth vehicle equipped with the Sync infotainment system. That’s just six years after Ford first rolled out the technology developed in cooperation with tech giant Microsoft.
“SYNC has helped us to think and act more like a technology company,” said Jim Farley, Ford executive vice president of global marketing, sales and service. “It has forever changed how we look at our business and how we respond to our customers.”
Since its introduction, Sync has fostered some major changes in the auto industry and there’s not a brand to be found today that isn’t offering at least a basic in-car infotainment system. But while Ford claims Sync – and the MyFordTouch and MyLincolnTouch infotainment systems – have drawn plenty of young, tech-savvy buyers into the brand’s showrooms, the technology has also created plenty of headaches for owners and for Ford which has seen its quality ratings tumble, in large parts due to problems with its infotainment systems.