With the touch of a button on a smartphone the owner of a 2012 Ford Focus Electric will be able to program the car to begin charging, pre-heat the cabin on a cold day – or even find which pizza parlors are within range when the battery is already partially run down.
In a keynote speech at the Consumer Electronics Show, in Las Vegas, today, Ford CEO Alan Mulally will pull the wraps off the new MyFordMobile system, which will link an owner and vehicle in a way never before possible.
MyFordMobile is designed to enhance what the maker’s global product development chief, Derrick Kuzak, calls an “electrified lifestyle.” More practically, the system helps minimize the drawbacks associated with electric vehicles while also enhancing their potential advantages.
Ford plans to be a major player in the electrification of the automobile. It’s already launched a number of conventional gasoline-electric vehicles, such as the Escape Hybrid, and during his visit to CES Mulally will formally debut the Focus Electric. The maker has already introduced the low-volume Transit Connect Electric, a battery-powered delivery van, but the Focus Electric takes aim at a more mainstream market. Three plug-in hybrids are also under development by the Detroit maker.