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Mercedes-AMG Teaming Up with Agusta

German maker returns to its roots.

by on Oct.31, 2014

The new Mercedes-AMG GT S and the MV Agusta F3 800 Ago: the best of the new business partners.

Mercedes’s performance division AMG has launched what it’s billing as a “long-term partnership” with Italian motorcycle manufacturer Agusta Motor SpA. The deal will give Mercedes-AMG GmbH a 25% stake in Agusta.

Exactly how the alliance will work remains to be seen – though Mercedes had a previous alliance with another high-performance bike maker, Ducati, before that Italian firm was snapped up by rival automaker Audi. Indeed, Mercedes is given credit for the invention of the motorcycle itself.

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“The partnership provides us with an entry into a world of additional high-performance enthusiasts,” explained Tobias Moers, chief executive of Mercedes-AMG, in a prepared statement. The two, he added, “are connected not only by a long and successful racing history, but also by shared values and goals for the future – allowing the experience of utmost perfection, optimal performance and motorsport technology for the road.” (more…)