Mustang Convertible | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘mustang convertible’

Chevrolet Confirms Plans for New Camaro Convertible

Ragtop redux should follow in short order.

by on Oct.20, 2015

The new Camaro convertible should reach showrooms early next year.

Breaking news? Well, sort of. Chevrolet is all but formally confirming what most everyone had already expected: it will be adding a ragtop version of the new, sixth-generation Camaro.

“One of these days, we may add this beautiful looking convertible,” Al Oppenheiser said, referring to the concept Camaro al fresco that was unveiled last June.

Clearing the Air!

Oppenheiser was one of several senior General Motors executives on hand for a dinner kicking off the unusual launch of the 2016 Chevrolet Camaro, about 50 automotive journalists heading out on a cross-country tour that is expected to collectively clock about 160,000 miles.

(more…)

Ford Plant Readies to Meet Global Demand for Mustang

Maker gives nod to original pony car in 2015 model.

by on Aug.28, 2014

Ford's Flat Rock, Michigan, plant is ready to start churning out the 2015 Mustang. The company is celebrating 50 years of Mustang production.

One of the biggest launches in Ford Motor Co.’s recent history is getting underway as the all-new, sixth generation Ford Mustang rolls off the line for the first time at the company’s assembly plant in Flat Rock, Michigan, this week.

“Mustang is and will continue to be an automotive icon,” said Joe Hinrichs, Ford president of The Americas. “Expanding its availability globally affords our customers around the world the opportunity to have a true firsthand Mustang experience – one unlike any other.”

Crossing Generations!

In April, Ford celebrated the 50th anniversary of the original Mustang. To commemorate the event, each 2015 model will be adorned with a badge on the instrument panel that includes the galloping pony logo and the words “Mustang – Since 1964.” (more…)

Convertible Owners are More Educated, Affluent, Finds New Study

Over half have bachelor’s degree.

by on Jul.22, 2014

The Beetle Convertible was last year's most popular ragtop - but only #48 on the U.S. sales chart.

Don’t let it go to your head, but if you drive a convertible, chances are you’re both more educated and more affluent than the typical American motorist, or so shows a new study from Experian Automotive.

You’re also  lot more likely to live in one of the sunshine states, especially California, Texas or Florida – though ragtops also have plenty of fans in more northern climes, including coastal communities in New York, as well as that heartland state, Illinois.

A Breath of Fresh Air!

While convertible sales have been shrinking in recent decades, most manufacturers offer at least a couple ragtops, and though luxury makers typically have more models in their line-ups, some of the most popular models are mainstream offerings, such as the Ford Mustang convertible and Mazda Miata roadster, noted Experian.

(more…)

Chrysler Dropping Convertible 200 – But Ragtops Live On

Ragtops shift to sporty, high-line model segments.

by on Mar.18, 2014

Chrysler has no plans to add a convertible version of the new 2015 200 sedan.

Convertibles have been part of the model mix at Chrysler ever since the mid-1980s when then-Chairman Lee Iacocca re-introduced the Chrysler LeBaron. And it lived on in the later Sebring model — which itself was renamed the Chrysler 200 a few years back. But as Fiat Chrysler Automobiles gets ready to launch its new Chrysler 200, the “D-segment” convertible is going away, with no plans to replace it, the maker confirms.

“We built the last (Chrysler 200 convertible) in October,” Andy Love, senior manager for the Chrysler brand and the Chrysler 200, told TheDetroitBureau.com. “Dealers still have some stock so we’re still going to be selling them,” he added, but once the old model runs out there’ll be no 200 convertible to follow.

Clear the Air!

Love explained that the ragtop segment is steadily shrinking.  The days when manufacturers automatically included a convertible version of their midsize and compact models is rapidly coming to an end.  That doesn’t mean the convertible is going away, it’s just shifting to sportier and more luxurious product segments.

(more…)

Ford Uncovers New Mustang Tech

Faster convertible top, improved aerodynamics, bigger trunk among the benefits.

by on Feb.28, 2014

The 2015 Ford Mustang Convertible.

Ford has plenty to celebrate as its popular pony car gets set to celebrate its 50th anniversary in just a couple more months.  But based on a tech backgrounder, buyers will also have reason to applaud when the 2015 Mustang comes to market.

Along with the updated styling, the next-generation muscle car will offer improved aerodynamics, better fuel economy, a stiffer body and platform, a roomier trunk and, Ford revealed, a significantly faster and easier-to-operate convertible top.

The Last Word!

Ford isn’t providing precise figures yet on the ragtop but hints it will take about half the time to open or close as before.  It certainly helps to simplify the task of unlocking the top, switching from two latches above either side of the windshield to one center-mounted – though Ford surprisingly still didn’t opt for the latch-less automatic top offered by so many other manufacturers.

(more…)

Convertibles Facing a Cloudy Future

Demand shrinks despite new offerings.

by on Jul.22, 2011

Despite sluggish ragtop sales, the buyers are lining up for the new Chevy Camaro Convertible.

With the temperature nudging 100 in much of the country, even the most diehard convertible fans have folded up the top and turned on the air conditioning.  But the ongoing heat wave doesn’t explain why convertible sales have gone cold.

Now, drop-tops will never again match the numbers of yester-year, when they were as common as station wagons parked in the driveways of ‘50s-era suburbs.  But even as recently as 2006, convertibles accounted for about 2.0% of the U.S. auto market, according to data from R.L. Polk.  Last year, that plunged to an even 1.0% and the question is whether there’s a sunny future ahead.

Subscribe Now! Free!

“Will this market be able to rebound?” asks Polk analyst Mark Pauze.  “We are seeing a slight uptick” in sales this year, but the increase in convertible sales isn’t keeping pace with the overall improvement in the U.S. new car market, he adds.

There are some exceptions.  Audi can barely keep up with demand for models like the A5 Cabriolet, many customers waiting for backorders to be filled from the factory in Germany.  The new Chrysler 200 Convertible appears to be making up for the declines suffered by the unloved Sebring drop-top.

(more…)