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Mustang Back in the Driver’s Seat

Pony car takes down rival Chevy Camaro for first half of ’13.

by on Jul.03, 2013

Coming at ya! Ford's Mustang regains the sales lead over Camaro for the first half of 2013.

The shoot-out in the pony car corral has a new winner – at least for now.

After losing momentum to the newer Chevrolet Camaro, the Ford Mustang has regained the sales lead, June numbers show – just in time to mark the countdown to the classic muscle car’s 50th anniversary.

Though other models have come and gone, few rivalries have been more intense than the Mustang – Camaro battle that has waged over the decades. But that’s not to say the competition is out of the fight entirely. Posting a sharp 27.2% gain last month, the Dodge Challenger is now back in the hunt, as well.

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Mustang made its debut 50 years ago next April, the Camaro a little more than two years later. And for decades they continued to swap sales leads. But by the turn of the new Millennium, the Chevy pony car lost its momentum and was pulled from production in 2002 – along with its near-twin, the Pontiac Firebird – giving Ford virtual free rein, especially after a retro Mustang made its debut the following year.


First Drive: 2011 Chevrolet Camaro Convertible

This is no "boulevard cruiser."

by on Feb.04, 2011

Better late than never, the 2011 Chevy Camaro Convertible will finally reach showrooms by spring.

For those who’ve been wondering whether General Motors really can get its proverbial mojo back and deliver the sort of products that once propelled it to the head of the class, you only have to look at the new Chevrolet Camaro.

The reborn pony car has won plenty of kudos from the motoring press but, more importantly, it’s won over the hearts, minds and pocketbooks of pony car buyers – last year overwhelming its age-old rival, the Ford Mustang for the first time in a quarter century.  That’s all the more impressive when you consider Camaro did it with a coupe alone.

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But, just in time for spring, Chevy will be rolling an all-new Camaro Convertible into showrooms, a model the market has been anxiously awaiting since it made its debut, in concept form, at the 2007 Detroit Auto Show.  The ragtop was delayed more than a year because of both General Motors’ financial woes and the collapse of the parts manufacturer originally tapped to deliver the foldaway roof.

Ironically, that may have worked out to Chevy’s advantage, laughs Russ Clark, Camaro’s marketing director.  History shows that sporty coupes and pony cars tend to have an 18 to 24-month shelf life before buyers head off looking for the next big thing.  Ford has wisely read the tea leaves and regularly rolls out significant updates to Mustang to keep demand hot.  So, the unplanned delay may have wound up timing things perfectly for Camaro.