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Posts Tagged ‘Mustang anniversary’

On Track and Under the Hood of the 2015 Ford Mustang

Ford offers hot laps – and some secrets about the ’15 pony car.

by on Jul.18, 2014

The 2015 Ford Mustang celebrates 50 years of the legendary pony car with improvements in almost every aspect of the car.

“We’re still tweaking,” concedes Tom Barnes, the head of the vehicle dynamics team bringing the new 2015 Ford Mustang to life.

But with the all-new pony car set to roll into showrooms in just a matter of months, most of the work is completed, giving Ford the chance to show off the new Mustang by taking a handful of journalists under the hood – and for some hot laps around its Dearborn, Michigan, proving grounds.

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While far from a hands-on driving experience, the event revealed that the 50th anniversary Mustang is likely to live up to the promise laid out by Ford’s global product development chief Raj Nair, who boasted to the media group that “This is the greatest, best-performing Mustang we have ever had.”

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Ford Promoting Mustang History

Maker begins campaign marking 50th anniversary.

by on Apr.30, 2013

Ford created a custom logo aimed at honoring Mustang's 50th anniversary in 2014.

Images of the next-generation Mustang are being kept under tight wraps in Dearborn; however, Ford is rolling out elements of the marketing campaign celebrating 50 years of the first “pony car” that will proceed the debut of the 2015 Mustang next spring.

The breadth of the new campaign was underscored with the announcement that Ford is teaming up with Shinola, a Detroit-based start-up manufacturer of luxury goods, to celebrate 50 years of the Ford Mustang with the release of 46-millimeter wristwatch with Swiss movements.

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“Like the Mustang itself, we want our licensed products to convey an attitude of strength, passion and quality,” said John Nens, Ford lead for global brand licensing.

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