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Detroit Science Center Opens Toyota Engineering Theater

Recruitment meets philanthropy meets entertainment.

by on Mar.13, 2009

Stories of real engineers are presented with the latest audio-visual effects.

Stories of real engineers are presented with the latest, seat shaking audio-visual effects.

The Detroit Science Center opens the Toyota Engineering Theater this weekend with “Engineering Adrenaline,” said to be a fast-paced, heart-pumping action show that will literally take the audience for a ride as they learn about the world of engineering.

The show, or “experience” in current museum marketing jargon, stars three engineers: an Olympic kayaker, who designed and built the world’s largest man-made whitewater rafting park; a NASA Jet Propulsion Lab engineer, who is working on a 6-legged robotic rover for the next moon mission; and a Toyota engineer, who takes the audience off-road and on the race track as she designs an air delivery system for the Tundra full-size pickup truck. There’s also a live presenter, as in a human being breathing and talking from the stage in front of the 43-foot screen.

“It is our vision to become the nation’s premier engineering-focused museum. The centerpiece of this vision is to create a theater experience that will inspire today’s youth to become the engineers of tomorrow,” said Kevin F. Prihod, president & CEO of the Detroit Science Center.